- Broadening minor
- Minor code
- 10 weeks
In this minor you learn how to use behavioral and communication strategies in combination with digital media technology to inspire and empower people to adopt and sustain happy, healthy, prosocial, and sustainable lifestyles. You are challenged to address complex behavioral issues in the domain of health, digital wellbeing, diversity and inclusion, intimate relationships and love, or sustainability, and design effective solutions in an urban environment.
You dive into the world of behavioral change in the digital age. You become familiar with the unprecedented possibilities digital media offer for supporting positive behavior change. Also, you learn how behavioral and communication strategies can be used to promote happy, healthy, prosocial and sustainable lifestyles. Topics covered include but are not limited to eHealth, online social influence, artificial intelligence (e.g., targeting and tailoring), influencer marketing, and gamification.
This minor is a collaboration between the Erasmus Movez, BRICS, and Love Labs and the university-wide student initiative Erasmus Verbindt, which has a large and relevant network of societal stakeholders in the city of Rotterdam. In cocreation with these academic and societal stakeholders, you are challenged to identify and unravel pressing behavioral issues in the fields of mental and physical health, digital well-being, diversity and inclusion, intimate relationships and love, or sustainability in the city of Rotterdam. Then, you are challenged to come up with a relevant solution (e.g. intervention or campaign) for the behavioral issue of your choosing. Solutions are designed in small, interdisciplinary teams and in cocreation with end users. The solutions are assessed by a jury consisting of both academics and stakeholders in a closing symposium.
While working on the solution is a team effort, you will be working on their personal-professional development as well. Mentored by your group lecturer and peers, you determine personal learning goals and think about how you want to achieve those goals by developing activities within the course. You receive guidance and coaching from a broad team of EUR academics specialized in digital media, communication, and behavior change. Moreover, several behavior and communication professionals will host activities.
After completing this minor, you will be able to:
- Define, explain and critically discuss complex behavioral issues in the domain of health, digital wellbeing, diversity and inclusion, intimate relationships and love, or sustainability by systematically applying relevant theoretical and empirical insights from (health) psychology, behavioral science and communication science.
- Systematically design a solution to tackle a complex behavioral issue in the domain of health, digital wellbeing, diversity and inclusion, intimate relationships and love, or sustainability by applying relevant theoretical and empirical insights from (health) psychology, behavioral science, communication science, and data science.
- Showcase the solution (e.g., intervention) in a professional and persuasive presentation to convince fellow students, teachers and societal stakeholders of your ideas.
- Independently set up personal-professional learning goals and substantiate how you want to achieve those goals by developing activities within the course.
The minor will be open for international students. For this reason, all the material and activities will be in English. The language used in class will be English. The group assignments should be made in English, individual assignments may be made in English or Dutch.
Because this minor is interdisciplinairy in nature, we encourage students from all educational backgrounds to participate.
Overview content per week
Week 1: Opening event
- Together with researchers from the Erasmus Movez, BRICS, and Love Lab, Erasmus Verbindt, and Rotterdam societal stakeholders, you identify contemporary complex behavioral issues in the domain of health, digital wellbeing, diversity and inclusion, intimate relationships and love, and sustainability in the city of Rotterdam
Week 2-3: Understanding the target behavior
- In teams, you define the problem of your choosing in behavioral terms, select and specify the target behavior and identify what needs to be changed
Week 4-5: Behavior change and communication toolbox
- In teams, you define identify relevant intervention functions, behavior change techniques, communication strategies and (digital) modes of delivery.
Week 6-9: Co-creating a relevant solution together with end users and stakeholders
- In teams, you work on the design of a relevant and evidence-based solution to the behavioral issue of their choosing. Part of this process is setting up and conducting co-creation sessions with end users and stakeholders.
Week 10: Closing event
- Student teams present their solutions to a jury of academics and societal stakeholders
Team-based learning, project-based learning, challenge-based learning, autonomy-supportive learning
You are provided with various teaching materials, including scientific articles, books, and video lectures.
Students’ agency is an important part of the learning experience. This entails that you and your team decide for yourselves what societal issue you want to focus on and what relevant knowledge and information is needed to solve the issue. You are also encouraged to find relevant materials yourselves as well.
Method of examination
The following components together result in a grade:
- Weekly assignments (graded on team and/or individual level, depending on the assignment)
- Presentation of the solution, e.g., intervention (graded on team level)
- Report including critical discussion of the solution (graded on individual level)
- Reflection on personal-professional development (graded on individual level)
Composition final grade
- Weekly assignments (individual/team)
- Presentation (team)
Test weight 40%
- Report and reflection (individual)
Test weight 60%
Feedback by the lecturers and peer feedback will be provided in class and through Canvas
Frequently Asked Questions
Please read the application procedure for more information.