Minor Sport & Management: Sport as Business and Business as Sport

Broadening minor
Minor code
10 weeks


Each lecture will deal with a different theme, including:

  • Coaching and leadership
  • Big Data in sports
  • Teamwork
  • Strategy of sports organizations
  • Sports marketing and new media
  • Fan engagement
  • Societal function of sports and the role of government
  • Sports finance
  • Talent identification and talent management
  • Organizing mega-events such as Olympic Games
  • Sport sponsoring
  • The role of sports federations
  • Ethics and corruption in sports
  • Supply chain management
  • Mental aspects of performance

Learning objectives

The goal of the minor is twofold:

First, to enable students to analyze and solve business challenges in sports. These challenges are uniquely complex in that they require the integration of multiple disciplines and therefore the minor particularly emphasizes this multidisciplinary thinking among students through various assignments and teamwork.

Second, to enable students to draw lessons from sports that help to understand management in general, but also to be critical in applying those lessons. This will require students to establish a link between general management theory and sports practice in order to analyze which lessons learned from sports may or may not apply and why.

The course stimulates students to establish these links between the science and practice of sports management through the use of guest speakers from organizations such as Nike, SciSports, Aegon, the Royal Dutch Rowing Association, Excelsior, Ahoy and the Dutch Olympic Committee.

Special aspects

The course will be taught in English, assignments and exam will also need to be done in English.
The minor is can be done by non-business students, provided that you are willing to invest the extra time needed to learn the basic management theories that will be used (but not explained) during class.
All RSM minors have mandatory attendance.

Overview content per week

Each session will cover one of the previously mentioned topics. The exact sequence will be announced closer to the course start date once all guest speakers have been confirmed, since the guest speakers will be linked to specific topics.
Assignment deadlines will be at the end of the 2nd week (individual assignment), 5th week (first team assignment and 8th week (second team assignment).

Teaching methods

Guest lectures
In-class case discussion
Teamwork (teams of 3)
Site visits of sports organizations

Teaching materials

The course will use the following book: “When Sport Meets Business”, Ulrik Wagner, Rasmus K. Storm & Klaus Nielsen, Sage Publishing, ISBN: 9781473948051
Additional academic articles and video material will be used and made available on Canvas at a later stage.


Method of examination

One individual assignment on technological developments in sport
One team assignment (team of 3) on sport sponsoring and marketing
One team assignment (team of 3) on investment proposal for a sports organization
A written, closed-book exam, mix of open and MC questions

Composition final grade
Individual assignment: 15%
Each team assignment: 20%
Written exam: 45%
Grade floor: in line with RSM Examination rules, if the written exam does not score at least a 4.5, the course cannot be passed, regardless of the assignment grades.


Written feedback on assignments will be provided, perusal hours for the exam will be scheduled.

Contact person

Dr.ir. Otto Koppius
room: T09-49 (Mandeville)

Faculty website

Broadening minor
Minor code
10 weeks
Rotterdam School of Management, Erasmus University
Study points (EC)
Instruction language