Ben Wubs speaks at conference for International Council on Archives

Prof. Ben Wubs will talk at the annual conference for the International Council on Archives‘ (ICA) Section on Business Archives (SBA) on 5 and 6 April 2017  in Stockholm.

The event covers the Future Role of Business Archives. In Stockholm, the importance of using true stories for external brand-building communication will be discussed. The event is arranged by the Centre for Business History in Stockholm.

A second conference that will take place in Mumbai on 4 til 6 December, will focus on the internal effects that historical stories can have on management decisions and organizational culture.

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