Dr. Delia Dumitrica publishes article in Open Democracy on social media algorithms

Dr. Delia Dumitrica has published an online article on the platform Open Democracy on social media algorithms. "Algorithms are not working for you and me – they are working for corporate interests, and their aim is to mould us into receptive customers."

In the article, dr. Dumitrica questions the suggestion that algorithms work for the users. While it seems like algorithms filter irrelevant information for the user, performing a function to get rid of noise and making sure that the user can focus on 'what works for us', dr. Dumitrica states that really they are working for corporate interests."Their role is not to ‘know’ us, but to mould us into receptive customers."

"Today, algorithms are the newcomers to the advertising machinery. In searching, clicking and more generally spending time online, we learn to desire goods and services, or to expect that information is and always will be at our fingertips. "But we are also a commodity: our online traces are sorted out and reassembled based on their potential for advertising. This is why the algorithm is not in our service, filtering out noise. It may well do that, but that’s the ‘free lunch’ provided in exchange for making ourselves available for future advertising." 

You can read the full article here.