Dr. Sanne Opree receives top paper award at annual ICA

Dr Sanne Opree receives top paper award at annual ICA

Together with Moniek Buijzen (Radboud University Nijmegen) and Eva van Reijmersdal (University of Amsterdam), Sanne Opree received a top paper award at the annual conference of the International Communication Association held in Fukuoka, Japan. 

They won the top paper award in the Children, Adolescents, and Media Division for their article “The Effects of Advertising Exposure on Children’s Materialism, Psychological Well-Being, and Life Satisfaction”.

The study investigated whether and how advertising creates dissatisfaction among children. Specifically, the authors examined the relation between advertising exposure and life satisfaction (aim 1) and the mediating roles of materialism (aim 2) and psychological wellbeing (aim 3).

Although no direct effect of advertising exposure on life satisfaction was found, the researchers did observe indirect effects via materialism (negative) and overall psychological well-being (positive). Further analysis revealed that environmental mastery, personal growth, and autonomy were positive mediators, and purpose in life a negative mediator.

"This research sheds light onto the ethical debate surrounding child-directed advertising, showing it might stimulate children’s sense of control over their environment, openness to new experiences, direction in life, and sense of self-agency."