How Trump’s tweets reveal his personality

The Twitter messages of Donald J. Trump show that he’s creative, competitive, and a rule-breaker, but also has neurotic tendencies. An analysis of his tweets and what implications his personality traits have for political leadership are the subject of a study published in Springer’s journal Small Business Economics.

Christian Fisch, who successfully defended his dissertation in December 2016 under co-supervision of Prof. Enrico Pennings and Prof. Roy Thurik of Erasmus School of Economics, analysed how aspects of Trump’s personality are revealed in the language he used in 3,200 tweets. Together with Martin Obschonka (Australian Centre for Entrepreneurship Research at Queensland University of Technology), Fisch used established software for assessment of language and text for psychological purposes. Trump’s language use and online personality were also compared with that of 105 other influential and famous business managers and entrepreneurs who are not on the political stage.

A highly successful entrepreneur
The results indicate that Trump is indeed a distinct type of person who shows strong features of a so-called 'Schumpeterian' personality. Described by Joseph Schumpeter in the 1930s as typical of successful entrepreneurs, Trump is very creative, change-orientated, competitive, and rule-breaking. The analysis further indicates that Trump has neurotic tendencies, and experiences underlying low wellbeing.

Neurotism as a motivator
According to the researchers neuroticism isn’t necessarily all bad, for it can also stimulate competitiveness. ‘Maybe this high neuroticism is a major motivator for Trump to succeed in his business life, but also in his role as political leader,’ speculates Fisch. ‘If social distinction is a core principle of the entrepreneurial personality, then we clearly see this principle reflected in his unusual personality profile. Many experts agree that successful entrepreneurs not only dare to be different – they are different.’

A business is not a country
Fisch and Obschonka speculate that having entrepreneurial personality traits could be advantageous in leading and governing an entrepreneurial society as a top-down process. But they stress that leading a company is very different from leading a country, and it is unclear whether political leaders with an extremely entrepreneurial personality can indeed act strictly entrepreneurially in their highly responsible role.

Twelve tweets a day
Since joining the social media platform Twitter in 2009 to May 2017, Trump has issued more than 35,000 messages. This amounts to about 12 tweets a day. With 30 million followers, he is the second most followed politician on Twitter after his predecessor, Barack Obama, who on average tweeted about four times a day.

Reference: Obschonka, M. & Fisch, C. (2017). Entrepreneurial personalities in political leadership, Small Business Economics DOI 10.1007/s11187-017-9901-7


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