Media & Communication graduates among winners Digital Communication Awards 2017

Two recent graduates from the Department of Media and Communication were among the winners of the Digital Communication Awards 2017.

Khanh Linh Pham, graduate of the International Bachelor Communication and Media (IBCoM) has won 1st place in the category Best Bachelor Thesis. "With a focus on webcare, my thesis investigates the way food brands respond to customer feedback on social media." Linh had quite the journey during her thesis process. She explains that the project did not go as smoothly as she hoped at first. "I had to change my approach halfway through the trajectory. However, my supervisor, Dr. Mijke Slot, and her constructive feedback quickly got me back on track. I entered the awards only a few days after handing in the thesis. I didn’t expect much, but there was nothing to lose either. I was very surprised when the result arrived. It is a nice way to end three years of IBCoM - with an award-winning thesis." Linh will receive her award during the #DCA2017 Award Show at Axica in Berlin.

Marcus Optiz, alumni from the Master Media Studies: Media & Business programme, won 2nd place in the category Best Master Thesis. “My thesis was about crisis communication, specifically on how people perceive employees of organisations in crisis who defend or attack their employer online." Marcus' inspiration for this topic developed from crisis cases that he and his class discussed in their courses. "Particularly dr. Vidhi Chaudhri’s course Corporate Management with New Media. She was also my supervisor and helped me learn a lot during the thesis process with feedback and often challenging me. It was great when she suggested that I submit my thesis for the awards – but I think it's even better that we're currently working on writing a paper based on the study's findings.”

Congratulations to Linh and Marcus on these great achievements on behalf of the Department of Media & Communication and our faculty Erasmus School of History, Culture, and Communications!