Brand alliance

Collaboration of partners in Rotterdam

Shared motto: ‘Make it Happen’

Erasmus University of Rotterdam, the Municipality of Rotterdam, Port of Rotterdam Authority (PoR) and Rotterdam Partners are joining hands to put Rotterdam more clearly on the map, both at home and abroad. The four parties present a unified profile with the shared motto ‘Make it Happen’. The motto reflects the typical Rotterdam mentality and shows what the city, port and inhabitants stand for: pioneering, groundbreaking and no-nonsense.

This collaboration aims to attract and retain the highly educated, businesses, trade, visitors and citizens. Together, the university, port and city can tackle the challenges of a rapidly changing society and competitive economy. This collaboration can show Rotterdam as a whole.

Ahmed Aboutaleb (mayor of Rotterdam) says: “As a groundbreaking world city, we aim to continue to expand on Rotterdam’s appeal, also internationally. At the same time, we must tackle the challenges of a rapidly changing society and competitive economy. If the university, port and city collaborate like this, we have greater leverage and we can show Rotterdam as a whole.”

New motto for Erasmus University

It is unique that four leading Rotterdam groups are reinforcing the Rotterdam ‘brand’ in such an unequivocal way. This collaboration and the motto did not come out of nowhere, however. Just take SmartPort, for example, a project in which Erasmus University and the PoR work together on smart solutions, or one of the other ‘KennisWerkPlaatsen’ (knowledge centres). In addition, Erasmus University College is the result of collaboration between the city and university.

According to President of the Executive Board Van der Meer Mohr, ‘Make it Happen’ is a promise and an inviting invitation: “It is possible here, come do it. The new motto exudes ambition. It is not meant as self-congratulation. At the same time, we can rightly take pride in everything happening here. We want to reflect that as a university. We hope and expect that this mentality will resonate with more parties who will then join in the collaboration. Because you might move faster on your own, but together we will move much farther.”

Rotterdam.Makeithappen