Rotterdam School of Management, Erasmus University
External PhD candidate | Department of Marketing Management
- chan@rsm.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Hang Chan (2020) - Decoding the consumer’s brain: Neural representations of consumer experience - [link]
- Hang Chan, Ale Smidts, Vincent Schoots, AG Sanfey & Maarten Boksem (2020) - Decoding dynamic affective responses to naturalistic videos with shared neural patterns - NeuroImage, 216 - doi: 10.1016/j.neuroimage.2020.116618 - [link]
- Hang Chan, Maarten Boksem & Ale Smidts (2019) - All in the mind? How neuroscience can help measure the emotional impact of brand image and video engagement - [link]
- Hang Chan, Ale Smidts & Maarten Boksem (2019) - Brain scans reveal engagement levels of videos - [link]
- Hang Chan, Maarten Boksem & Ale Smidts (2019) - Neural profiling of brands: Mapping brand image in consumers' brains with visual templates
- Hang Chan, Ale Smidts, Vincent Schoots, RC Dietvorst & Maarten Boksem (2019) - Neural similarity at temporal pole and cerebellum predicts out-of-sample preference and recall for video stimuli - NeuroImage, 197, 391-401 - doi: 10.1016/j.neuroimage.2019.04.076 - [link]
- Hang Chan, Maarten Boksem & Ale Smidts (2018) - Neural profiling of brands: Mapping brand image in consumers' brains with visual templates - Journal of Marketing Research, 55 (4), 600-615 - doi: 10.1509/jmr.17.0019 - [link]
- Hang Chan, Maarten Boksem & Ale Smidts (2018) - Identifying strong brands in the brain - [link]
