dr.
(Helen) S Wang

dr. (Helen) S Wang
Assistant Professor Erasmus School of Economics Business Economics
Location
Burg. Oudlaan 50, Rotterdam
Email
s.wang@ese.eur.nl

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Profile

Helen received her Ph.D. in Marketing at the W. P. Carey School of Business, Arizona State University, an M.B.A. from The University of Hong Kong. 

Helen's research can be classified into two main categories: (1) customer creativity and co-created innovation and (2) dynamic social interaction and its impact on business outcomes. In the domain of customer creativity and innovation, Helen's research is focused on exploring the key common factors that influence both individual creativity and organizational innovation. In the domain of dynamic social interaction and its business impact, Helen is particularly interested in conversational interactions and the emerging trend of social interaction in the computer-mediated environment. Helen has won numerous research awards and scholarships. Her research has been published in the top-tier journals Journal of Marketing and Journal of the Academy of Marketing Science

Prior to joining the academic world, Helen has worked for more than seven years in Marketing and Management positions with several major multinational companies, including Auchan, FedEx, Oxford Instruments, APL Logistics, JC Decaux.

    • S. Wang & Y. Chi Kin Bennett (2019). Successfully Communicating a Cocreated Innovation. Journal of the Academy of Marketing Science, 47 (5), 919-938.
    • S. Wang, N. Charles H, D. Darren W & S. Sungho Park (2019). Successfully Communicating a Cocreated Innovation. Journal of Marketing, 83 (4), 38-57.
    • S. Wang & B. Mary Jo (2014). Service encounters in service marketing research. In Handbook of service marketing research. USA: Edward Elgar Publishing
      • S. Wang & Y. Chi Kin Bennett (2019). Successfully Communicating a Cocreated Innovation. Journal of the Academy of Marketing Science, 47 (5), 919-938.
      • S. Wang, N. Charles H, D. Darren W & S. Sungho Park (2019). Successfully Communicating a Cocreated Innovation. Journal of Marketing, 83 (4), 38-57.
      • S. Wang & B. Mary Jo (2014). Service encounters in service marketing research. In Handbook of service marketing research. USA: Edward Elgar Publishing
  • Seminar Marketing Strategy

    Title
    Seminar Marketing Strategy
    Year
    2020
    Year level
    bachelor 3, bachelor 3
  • Assistant Professor

    University
    Erasmus University Rotterdam
    School
    Erasmus School of Economics
    Department
    Business Economics
    Country
    The Netherlands

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam