dr. (Marco) M Scalvini

dr. (Marco) M Scalvini
Lecturer Erasmus School of History, Culture and Communication Department of Media and Communication
Location
Burg. Oudlaan 50, Rotterdam
Room
M8-46
Telephone
+31104088919
Email
scalvini@eshcc.eur.nl

More information

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Profile

My research takes a strongly interdisciplinary approach to marketing, drawing on social and cultural theory, while combining semiotics with computation. My key interest lies in the moral implications of marketing and advertising in contemporary public life. Specifically, I investigate how marketing via social media shapes our ethical and social awareness, how it informs the ways we are invited to feel, think and act as consumers.

 

Currently, I am writing on the new moral implications of marketing in the current digital age. My monograph, “Moralising the Public”, explores how and why marketing increasingly employs its narratives as a form of moral guidance by adopting explicitly moralistic terms on inclusivity or identity…

My research takes a strongly interdisciplinary approach to marketing, drawing on social and cultural theory, while combining semiotics with computation. My key interest lies in the moral implications of marketing and advertising in contemporary public life. Specifically, I investigate how marketing via social media shapes our ethical and social awareness, how it informs the ways we are invited to feel, think and act as consumers.

 

Currently, I am writing on the new moral implications of marketing in the current digital age. My monograph, “Moralising the Public”, explores how and why marketing increasingly employs its narratives as a form of moral guidance by adopting explicitly moralistic terms on inclusivity or identity. Specifically, I argue that marketing through social media significantly influences how we think about our identities and possibilities.

  • Social Media Strat. for Business Com.

    Title
    Social Media Strat. for Business Com.
    Year
    2018
    Year level
    (BA-2) (BA-3)

    Communication Ethics

    Title
    Communication Ethics
    Year
    2018
    Year level
    (BA-3) (Pre-master) (Pre-master) (Pre-master) (Pre-master)

    Bachelor's Thesis Class IBCoM

    Title
    Bachelor's Thesis Class IBCoM
    Year
    2018
    Year level
    (BA-3)
  • Lecturer

    University
    Erasmus University Rotterdam
    School
    Erasmus School of History, Culture and Communication
    Department
    Department of Media and Communication
    Country
    The Netherlands
    Telephone
    +31104088919

    Adjunct Lecturer in Marketing and Communication

    University
    London School of Economics
    School
    Global Dimensions Program
    Department
    United Kingdom
    Country
    United Kingdom

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam