Thomas Frick is a PhD candidate in the Department of Technology and Operations Management at Rotterdam School of Management. His research lies in the intersection of information systems and marketing. Within his dissertation he focuses on advertising personalization and its implications for firms, consumers, as well as advertising platforms.
Thomas holds a Bachelor of Science in Business Administration from LMU Munich and a Master of Science in Business Information Management from Rotterdam School of Management. Thomas has working experience within the telecommunications and consulting industry where he mostly focused on analytical topics.
Thomas Frick, Ting Li & P Pavlou (2016) - Investigating The Impact Of Social Influence On The Personalization-Privacy Paradox: An Eye Tracking Study
Thomas Frick & Ting Li (2015) - Social Retargeting – A Randomized Field Experiment
Thomas Frick & Ting Li (2015) - Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study
Thomas Frick & Ting Li (2016) - Social Retargeting: A Field Experiment
Thomas Frick & Ting Li (2016) - Social Retargeting: A Field Experiment. - Centre for European Economics Research