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Eugina Leung is a fourth-year Ph.D. candidate in Marketing at Rotterdam School of Management, Erasmus University. She was a visiting scholar at Booth School of Business, University of Chicago. She holds an MS degree in Economics from Universitat Pompeu Fabra (Barcelona, Spain) and a Bachelor degree in Business Administration from Hong Kong University of Science and Technology (Hong Kong).
Her dissertation explores how technology hinders identity-based consumption and the influence of technology on consumer judgment. As a side research interest, she also investigates the role of language and culture in consumer response.