(Ying) Y Zhang

dr. (Ying) Y Zhang

Associate Professor of Entrepreneurship and Innovation, Chinese Economy and Business

Associate Professor RSM - Rotterdam School of Management Department of Organisation and Personnel Management
Burg. Oudlaan 50, Rotterdam

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Dr. ir. Ying Zhang owns a cross-disciplinary background including industrial engineering, traditional chinese medicine, economics, and management. She actively contributes as a scholar, educator, advisor, TEDxSpeaker, business developer, and a social entrepreneur. At RSM, she is an Associate Dean for China Business & Relations, a tenured Professor of Entrepreneurship and Innovation; she is also the founder and the head of the Erasmus-Huawei Collaboration Program, New Silk Road InstituteErasmus China Business Center, and executive chairwoman of Identitat Global Forum. Professor Zhang has been a Visiting Professor and a Research Fellow at Harvard University (Harvard Business School, Harvard Law School), Honorary Professor at Beijing Jiaotong University and a guest professor at Shanghai University of Finance and Economics. She serves as a strategic advisor at Strategic Swiss Partners; a Global Network Partner for GLORAD, an Academic Advisory Board Member of Amsterdam School of International Business; and a Senior Academic Advisor for the Steering Group of Dutch National Framework of the BBA Program International Business. Professor Zhang is awarded as one of the Top 30 Thinkers under the Radar by Thinkers50.com,  “Top 40 Business School Professor Under 40”  worldwide; A NativeSociety Featured Business School Professors in the USA, an Elite Professional Woman by National Association of Professional Women (in the USA), and Harvard Business Review China Business Mentor.  She is also an active contributor to the Belt-Road-Initiative in Europe and the Project Leader (from Erasmus) in China’s National Key Research on International Inland Transportation under China’s Belt-Road-Initiative Plan and China’s Strategic International Science and Technology Innovation Cooperation. Professor Zhang's academic insight on United Nations SDG9 has won 2019  "MOOC Award of Excellence " from SDGAcademy and UNSDSN.  

 Professor Zhang promotes the relevance of academic research and argues for the necessity of cross-sector collaboration between business, education research,  and social-economic circumstance.  She advocates the value of social innovation as well as the effort to build a sustainable community. Her studies and opinions have been published and quoted by the global leading media and managerial journals such as Bloomberg, Financial Times, ChinaDaily, China Economics Net,  Washington Post, China Policy Review (Formerly China Economic Report), Caixin, EuroBiz, NRC, China Radio International, RushHour(AM1300), EUreporter, People's Daily, EFMD GlobalFocus, Wirtschafts Woche, CKGSB Knowledge, Managerial Insight, SAGE Knowledge, Harvard Business Review, and Harvard Economics Review, etc. Professor Zhang applies phenomena-driven analytical teaching methodology by using her teaching cases from HBS, RSM, and IVEY and encouraging students' cross-disciplinary development.  Her speeches are among with governments, NGOs, Corporates at educational, industrial, and political forums such as with Academic of Management Association, Management and Organization Review, EFMD- AACSB-Associated Deans Meetings, European Union Think-Tanks, Horasis  Conferences, World Economic Forum, European Space Agency, NRC, CCTV, as well as TED Talk , etc. 

On research, Professor Zhang supervises cross-disciplinary studies at graduate, executive, and Ph.D. level.  Her research and derived social impact are at both macro and micro levels, from both an academic and practice angle, varying from social-economic transition and entrepreneurship development, Inequality-based society towards equality-based sharing value society and future of jobs, to corporate entrepreneurship, globalization-localization paradox, The Belt & Road Initiative, sharing value, FinTech (to TechFin), to entrepreneurship wellness, happiness, and business education.

 Professor Zhang cherishes the Tradition of Chinese Philosophy and Yoga Sutra. She is also the co-founder of ZPA Mindbody institution in Boston, dedicating to Yoga and Tai Chi, studying and offering Mind-Body Wellbeing practice and knowledge.   


Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam