After completing this pre-master, you are an eligible candidate for the master specialisation Tourism, Culture and Society. This programme prepares you for various careers in the field of tourism, media and culture.
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Over the past decades, tourism has grown into one of the global economy’s most important industries, providing for almost 10 percent of all the jobs worldwide. As the middle-classes in rapidly developing countries rise and the costs involved to travel across the globe decrease, more people than ever before are enjoying the pleasures (and pains) of tourism. Consequently, culture and place identity have become important assets for making oneself visible on the global stage. An increasing number of people are travelling to experience other ways of living. Because of these developments, the industry is eagerly looking for ways to cater to all the diverse interests and needs of tourists. At the same time, public and private organizations are also trying to find a balance between economic profits and the cultural values of local communities, for example by safeguarding the living conditions of indigenous communities.
As a graduate of this master specialisation, you will be an in-demand professional with a sensitivity to the interplay between culture, economics, media, society and tourism. Your broad theoretical knowledge will make you an eligible candidate for many positions, including but not limited to: city marketer, policy maker, consultant or researcher. Many organizations are looking for candidates like you, such as governments, film commissions, museums, festivals and travel companies. Also, you can start your own business in the field of cultural and/or media tourism.
Academic career
Graduates of the master specialisation may be eligible for an abridged programme of the Research Master Sociology of Culture, Media and the Arts. The programme will prepare you to carry out research in sociology, arts and culture studies, or in media studies, for example as a PhD student. The selection procedure for this research master targets academically motivated and highly talented students.
Career Days
During your master’s programme you will already start to work towards a future in the labour market as a cultural scholar. Every year the Erasmus School of History, Culture and Communication organizes Career Days, where you can meet graduates and the companies and/or institutions where they are employed now. Furthermore, you meet institutions where you can conduct the research for your master’s thesis. By doing your research within an institution, you already gain experience as a cultural economist in the labour market.