How to increase your societal visibility as a researcher?

Blogs, LinkedIn, Facebook, television or radio: there are many platforms to share your scientific knowledge with others. These enable you to reach a large audience, not merely academic peers or students. How to present yourself on various (social) media? How to translate complex scientific knowledge into an appealing blog? How to stand out and be noticed? This course is for those who need to commence working on their visibility as well as for those who have already started and would like to improve their skills.

Results

After completing the course you will:

  • have examined what works best for you personally when it comes to increasing your visibility.
  • have set your personal goals regarding your visibility as a researcher.
  • have been equipped with knowledge, skills and experience to write appealing posts on social media.
  • have practiced with visual content.
  • be able to continue working on your visibility on the basis of the vision you have formulated during the course and the tailored advice you have received from the teacher.
  • have worked on a personal plan/assignment, depending on your wishes and goals. This can either mean you will hone your writing skills, work on a personal website, presentation, podcast or a podcast idea.
  • during the whole course the trainer will have given you valuable feedback. 

Practical information

Dates:

24 February, 3,17,20 & 24 March 2022

Time schedule:
24 February16.00 - 17.30h
3 March16.00 - 17.00h
17 MarchBetween 14.30 - 17.30h
20 & 24 MarchFollow-up email correspondence
Duration:3 sessions & 2 follow-ups
Location:Online
Price:€ 500 per participant

This course will equip you with both knowledge and hands-on practical skills to increase your visibility as a scientist.

In this course you will learn different storytelling techniques and explore various possibilities in order to find your preferred tone of voice. How to present yourself on social media and illustrate a text with a good picture? By receiving feedback you will learn to improve. The tailored advice and useful tips and tricks after each session will enable you to either commence or continue to work on your visibility on a structural basis. After this stimulating and inspiring course you will be heading in the right direction.

The course consists of a couple of group sessions, after which there will follow a more personal trajectory. During those final two sessions you will have the possibility to work on your own personal goals, guided by the trainer. You can choose, for instance, to hone your skills in writing a blog or an op-ed. Or you can work on your personal website, prepare for a (TED Talk) presentation or draft a plan for a podcast. In sum: there are plenty of possibilities!

Session 1Introduction, exploring the theme of scientific visibility and the various possibilities
Session 2Social media #1 – with a focus on textual communication
Session 3Social media #2 – with a focus on visual communication
Follow-up 1Individual contact to devise a plan for a tailor-made project/ assignment
Follow-up 2Wrapping up the personal plans

Please note that there will be homework for the participants. This cost you approximately 30 minutes-1 hour per week. For the last session it will probably be a bit more (1-2 hours) depending on the goals that you will set for yourself.

The training is devised for all kinds of researchers who would like to increase their societal visibility. Professors, PhD students, postdoctoral researchers; everybody is welcome

Rachel Visscher is a communication specialist. At Erasmus University she works as a Senior Editor at ESSB and as a journalist at EUR Newsroom. She is the author & director of various books (both fiction and investigative journalism) and documentary films which were screened on television and festivals worldwide.

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