Marketing

Master in Economics and Business

A top-notch distinctive programme to prepare you for future marketing challenges

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates.

In several courses and electives you address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career.

Be at the forefront of a marketing revolution

The marketing department of the Erasmus School of Economics is arguably the top marketing science group in Europe (by all measures). The department has trained more current and former top executives than any other marketing group in the Netherlands, because of the intellectual rigor and the practical experience you gain during the programme. This is where you start.

Careers

After graduation you have a broad set of options to start your career. Graduates find themselves working in a variety of industries and countries. Our curriculum is designed to develop expertise in three key areas: product & brand management, marketing analytics, sales & account management. Throughout the programme you develop the marketing and leadership skills to realise your goals over your entire career, whether it be in a marketing job, as a consultant, entrepreneur or executive manager.

Examples of multinational companies that typically hire our graduates:

  • product/brand manager in a variety of industries (e.g.: Philips, Unilever, Nestlé, Pfizer, IBM, Microsoft)
  • marketing analytics expert or market researcher in consulting firms (e.g., McKinsey, BCG, VODW) and in multinationals (e.g., Google, KPN)
  • sales & account manager in companies, such as P&G, Unilever, ABN-Amro
  • a start-up entrepreneur who develops new products that cater to consumer needs

"It's here, the next generation of marketers is educated"

Do you aspire to become one of the next marketing thought leaders and join our long list of successful alumni? Do you share our students’ intellectual curiosity, analytical reasoning, creativity, team spirit and open-mindedness? Check it out here.