Strategic Account Management

Executive Master Class

This programme on Strategic Account Management is designed to equip account managers and their teams with the skills and insights necessary to succeed in their challenging roles.

The programme will give participants a deeper understanding of the role of strategic managers. This includes how to select key clients, how clients select their suppliers, how to create value with clients, how to instill a SAM culture into one's own company and how to practically drive one's SAM plan.

Participants will

  • Develop analytical, interpersonal and strategic skills required to manage customers effectively
  • Devise an action plan tailored to their personal business challenges
  • Receive expert coaching from top faculty.

Who is it for

This programme is designed for account managers and their teams, including colleagues from other functional areas responsible for jointly building strategic relationships with key accounts.