Erik Braun

Senior Researcher Urban Economics

Erasmus Centre for Urban, Port and Transport Economics (Erasmus UPT)
Erasmus University Rotterdam
Woudestein, H-Building, Room H16-17
E-mail: braun@remove-this.ese.eur.nl
Telephone: +31(0)10 408 2740

Biography

Dr. Erik Braun (1970) is a senior researcher and lecturer in urban economics, real estate, place marketing, place branding and tourism at the Erasmus Centre for Urban, Port and Transport Economics. He is regarded as an international expert in place marketing and place branding in academia and published in highly ranked journals such as Tourism Management, Cities, Public Administration Review and Urban Studies. In addition, he is one of the founders of the International Place Branding Association. Erik Braun combines his academic work with initiating and implementing research projects commissioned or sponsored by cities, regions, companies, national governments schemes and EU programmes. He is committed to ‘make science work’ for professionals. In addition, he has worked as a strategic advisor to various cities, regions and tourist organizations on place marketing and place branding challenges and a broad range of urban (economic) issues. He is also one of the initiators of the National City Marketing Monitor in the Netherlands and Germany.

In the educational programs of the Erasmus School of Economics (ESE), he is involved five courses (including two seminars) at the Bachelor and Master level. He has a longstanding commitment to the Master’s specialization Urban, Port and Transport Economics of the ESE (MSc). Furthermore, he is a lecturer and academic board member of the Master City Developer (MCD) - an accredited master’s programme for professionals (MSc). He is also a guest lecturer at several universities in the Netherlands and abroad and provides in-house training for professionals in his fields of expertise.

 

Main research interests

Erik Braun is interested in the following research themes:

  • Place Marketing 
  • Place Branding
  • Tourism and Events
  • Retail
  • Real Estate & Area Development
  • Urban & Regional Economics
  • The Economics of Sports Infrastructure

Research projects

  • 2016-2017 Head of Research project on Integrating city branding into city entrances in The Hague
  • 2016-2017 Advisor to the Province of Brabant the (re)development of the Brabant place brand
  • 2016- Advisor to the city of Rotterdam on the development of a City Marketing Dashboard (follow up) 2016 Part of the evaluation team of Eindhoven 365 (via Berenschot)
  • 2016 Head of research project on measuring the international tourist perception for the city of The Hague 2016 Advisor to the city of The Hague on the new setup of their city brand organization
  • 2015-2016 Head of research project on measuring the international business image of Rotterdam and The Hague
  • 2015-2016 Advisor to the city of The Hague for the development of their new city brand strategy (winner of national and international awards)
  • 2015-2016 Head of review of Valuation models of Colliers International
  • 2014-2015 Head of research project ‘Stadshavens, from brand to market’ on the perception and development potential of the Stadshavens district of the City of Rotterdam.
  • 2013 – 2014 Advisor to the city of Rotterdam on the development of a City Marketing Dashboard
  • 2013 – 2014 Head of research project: Feasibility Study and Activity Plan: Branding of the Fehmarnbelt Region (INTERREG IV A Project: Branding Fehmarnbelt Region)
  • 2013 – 2014 Collaborative research project: Second National City Marketing Monitor in the Netherlands and Germany
  • 2012 – 2013 Head of nationwide research project on the impact of the services of tourist information offices (VVV's) and the VVV-brand on spending of Dutch visitors.
  • 2011 – 2013 Head of international comparative research project The Innovation Performance of Regions: Concepts and Cases
  • 2010 – 2011 Scientific expert in the consortium (principal contractor Rebel group) that carries out the societal cost benefit analysis (MKBA) for the hosting the Olympics in the Netherlands in 2028
  • 2010- Collaborative research project: Development and implementation of National City Marketing Monitor for the Netherlands
  • 2009 - 2011 Head of research project into the development of real estate prices in Rotterdam 
  • 2009 Economic advisor for Rotterdam’s new sports strategy
  • 2006 – 2007 Head of international comparative research project into economic policies for creative industries in 18 OECD-countries
  • 2004 – 2007 Scientific advisor for an Interreg IIIB project on city identity and image including eight European cities (Bristol, Bruges, Hagen, Kaiserslautern, Leeds, Leverkusen and Southampton)
  • 2005 – 2006 Head of research project into the possible economic and organizational synergies through cooperation of the port areas of Gent en Zeeland Seaports (Gent en Zeeland Seaports; Interreg).
  • 2002 – 2005 Project leader for international comparative investigation into the use of city marketing in Barcelona, Birmingham, Gothenburg en Basel
  • 2002 – 2005 Project leader and editor for research project into National Urban Policies in the European Union; second stage of the research of the EURICUR-network in the EU member states
  • 2000 – 2003 Project leader research project City and Enterprise; Corporate Social Responsibility in European and US Cities (Chicago, The Hague, London, Munich, St. Louis, Seattle, Leeds, Munich) 
  • 2001 – 2002 Research project ‘Organiserend Vermogen in Perspectief’ (KCGS)
  • 1999 – 2002 Head of international comparative urban research into the economic impact of sporting events, accommodations and sports clubs for city marketing (Barcelona, Helsinki, Manchester, Rotterdam and Turin), EURICUR.
  • 1998-1999 Project leader of the research project The inner-city economy in the 21st century (Amsterdam, Barcelona, Cologne, London and New York) , EURICUR
  • 1997-1998 Project leader of the international comparative urban research project Growth Clusters in European Metropolitan Cities: a new policy perspective (Amsterdam, Eindhoven, Helsinki, Leipzig, Lyons, Manchester, Munich, Rotterdam and Vienna), EURICUR
  • 1996-1997 Researcher and editor for the research project National Urban Policies in the European Union; a research of the EURICUR-network in the fifteen EU member states, EURICUR
  • 1995-1997 Researcher for the international comparative research into the Organising capacity of metropolitan regions (Antwerp, Bilbao, Bologna, Eindhoven, Lisbon, Munich, Rotterdam, and Turin), EURICUR.

 

Selected Publications

    Zenker, S. & Braun, E. (forthcoming) ‘One Size Fits All’ City Brand: Developing a Branded House Strategy for Place Brand Management, Journal of Place Management and Development
    Zenker, S., Braun, E., & Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58, 15-27.
    Witte, J. J., & Braun, E. (2015). Cross-Border Place Branding in Europe. In: Zenker, S., & Jacobsen, B. P. (Eds.). Inter-regional place branding: Best practices, challenges and solutions. Springer International Publishing.
    Zenker, S., & Braun, E. (2015). Rethinking the measurement of place brands. In Kavaratzis, M., Warnaby, G., & Ashworth, G. J. (eds) Rethinking place branding (pp. 211-223). Springer International Publishing Switzerland.
    Eshuis, J., Klijn, E. H., & Braun, E. (2014). Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?. International review of administrative sciences, 80(1), 151-171.
    Braun, E., Eshuis, J., & Klijn, E. H. (2014). The effectiveness of place brand communication. Cities, 41, 64-70.
    Van Winden, W., Braun, E., Otgaar, A.H.J. and Witte, J.J. (2014), Urban Innovation Systems - What Makes Them Tick? New York: Routledge.
    Eshuis, J., Braun, E., & Klijn, E. H. (2013). Place marketing as governance strategy: An assessment of obstacles in place marketing and their effects on attracting target groups. Public administration review, 73(3), 507-516.
    Braun, E., Kavaratzis, M. and Zenker, S. (2013). My city – my brand: the different roles of residents in place branding, Journal of Place Management and Development, 6(1), 18-28.
    Klijn, E. H., Eshuis, J., & Braun, E. (2012). The influence of stakeholder involvement on the effectiveness of place branding. Public management review, 14(4), 499-519.
    Braun, E. (2012). Putting city branding into practice. Journal of Brand Management, 19(4), 257-267.
    Braun, E. (2011). The path dependency of place brands. In: Go, F. & Govers, R. Place Branding Yearbook, Palgrave Macmillan UK
    Oldenboom, E. and Braun, E. (2011). Sport en de Stedelijke Economie,in: Van den Heuvel, Hoekman en van der Poel (eds), Sport in de Stad, Arko Sports Media: Nieuwegein
    Braun, E. (2008). City Marketing: Towards an integrated approach. PhD thesis. Rotterdam: Erasmus Research Institute of Management (ERIM).
    Van der Meer, J. & Braun, E. (2008). Challenges to national urban policies in the Netherlands, Raumforschung und Raumordnung, 66(2), 178-190.
    Van den Berg, L., Braun, E., & van der Meer, J. (Eds.). (2007). National policy responses to urban challenges in Europe. Aldershot: Ashgate Publishing Ltd.
    Van den Berg, L., Braun, E., & Otgaar, A.H.J. (2004). Corporate community involvement in European and US cities. Environment and Planning C: Government and Policy, 22(4), 475-494.
    Van den Berg, L., Braun, E. & Otgaar, A.H.J (2003). City and Enterprise: corporate community involvement in European and US Cities. Aldershot: Ashgate Publishing Ltd.
    Braun, E., Otgaar, A.H.J & Van den Berg, L. (2003). Sports as an instrument for City Marketing? In Trosien, G. & Dinkel, M. (eds), Grenzen des Sportskonsums: Sportmarketing –sportstandort –sport stätte. Afra Verlag, Butzbach-Griedel.
    Van den Berg, L., Braun, E. & Otgaar, A.H.J. (2002). Sports and City Marketing in European Cities. Aldershot: Ashgate Publishing.
    Van den Berg, L., Braun, E., & Van Winden, W. (2002). Wachstumscluster in Europaeischen Stadten - ein integraler Ansatz ( pp. 66-90). In Grinchell, B., Schussmann, K. and Kostyleva, N. (2002). Wirtschaftliche Strategien der Stadtentwicklung.
    Van den Berg, L., Braun, E., & Van Winden, W. (2001). Growth clusters in European cities: An integral approach. Urban studies, 38(1), 185-205.
    Van den Berg, L., Braun, E., & Van Winden, W. (2001). Growth Clusters in European Metropolitan Cities: A New Policy Perspective. Aldershot: Ashgate Publishing.
    Van den Berg, L., & Braun, E. (1999). Urban competitiveness, marketing and the need for organising capacity. Urban studies, 36(5-6), 987-999.
    Van den Berg, L., Braun, E. & Van der Meer, J. (1997). Metropolitan Organising Capacity; Experience with Organising Major Projects in European Cities. Aldershot: Ashgate Publishing.
    Van den Berg, L., Braun, E. & Van der Meer, J. (1998). National Urban Policies in the European Union; Responses to urban issues in the fifteen member states. Aldershot: Ashgate Publishing. Van den Berg, L.,
    Braun, E., & Van Winden, W. (1998), Integrating the audio-visual cluster in Rotterdam. Euricur, Erasmus University Rotterdam.
    Van den Berg, L., Braun, E., & Van der Meer, J. (1997). The organising capacity of metropolitan region. Environment and Planning C: Government and Policy, 15(3), 253-272. 
    Van den Berg, L. & Braun, E. (1996). Rotterdam en Europa: een dubbele uitdaging voor een ondernemende stad. In: Zijderveld, A.C. (ed) Rotterdam naar 2005: Visies vanuit de wetenschap. Kampen: Kok Agora.
    Van den Berg, L. Braun, E. & Van der Meer, J. (1996). Managing Metropolitan Regions, paper presented at the Namicur-congress in Vancouver.
    Braun, E. (1996). Urban Marketing, Exchange and Value, paper presented at the ERSA-congress paper, Zurich.
    Van den Berg, L., Braun, E. & Pol, P.M.J. (1995). The implications of Europe 2000+. Euricur, Erasmus University Rotterdam.
    Van den Berg, L. Braun, E. & Van der Meer, J. (1994), Economic Attractiveness and Social Exclusion. Euricur, Erasmus University Rotterdam.