Master Marketing

A top-notch distinctive programme to prepare you for future marketing challenges

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates.

In several courses and electives you will address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career.

Be at the forefront of a marketing revolution

The marketing department of the Erasmus School of Economics is arguably the top marketing science group in Europe (by all measures). The department has trained more current and former top executives than any other marketing group in the Netherlands, because of the intellectual rigor and the practical experience you gain during the programme. This is where you start.


Our Marketing group has trained many top executives worldwide. Their programme offers you great career opportunities, too. For example:

  • product/brand manager in a variety of industries. Examples: Philips, Unilever, Nestlé, Pfizer, IBM, Microsoft
  • marketing analytics expert or market researcher in consulting firms (e.g., McKinsey, BCG, VODW), and in multinationals (e.g., Google, KPN)
  • sales & account manager in companies such as P&G, Unilever, ABN-Amro
  • a start-up entrepreneur who develops new products that cater to consumer needs  

"Here, the next generation of marketers are educated"

Do you aspire to become one of the next marketing thought leaders and join our long list of successful alumni? Do you share our students’ intellectual curiosity, analytical reasoning, creativity, team spirit and open-mindedness? Check it out here.