Media & Creative Industries

Would you like to be on top of the fast paced technological and organizational developments in the media and creative industries? Are you ready to meet the manifold challenges faced by media managers, marketers, and other creative workers? This innovative, international programme provides you with the analytical and creative skills to succeed in one of the most vibrant sectors of today’s global economy.

About the programme

Music, movies, TV programmes, social media, magazines, books, games, vlogs, apps, advertisements, commercials, brand logos. People are in contact with products of the media and creative industries all the time. The industries creating and disseminating these products are not just economically increasingly important, they also have a wide-ranging cultural impact. The media and creative industries have greatly transformed in recent years, due to digitalisation, internationalisation, and economies of scale, but also under the influence of socio-cultural, political and economic developments.

The Media & Creative Industries programme covers current issues in organisation, policies, production, management, marketing and distribution of media companies and creative industries, paying due attention to the impact of digitalization and digital media and the role of audiences. 

While the programme focuses on the workings of the media and creative industries, it also addresses the cultural significance of the media and creative industries for society.

The programme meets the growing demand for academically trained media and creative industry experts who are able to respond effectively and inventively to changing conditions, complex issues, and new opportunities for media and creative enterprises.

The Media & Creative Industries programme targets bachelor graduates with an international outlook and an entrepreneurial mind-set who want to acquire the knowledge and skills to make their way into a variety of media and creative industry professions.

Five reasons to choose Media & Creative Industries at the EUR

  • Using state-of-the-art theory and methods, you will learn to trace, analyse and address key developments and challenges in the media and creative industries.
  • You will be part of an international, interactive and small scaled classroom, enabling you to develop a comprehensive, international perspective on the media and creative industries.
  • You will receive instruction from an enthusiastic team of specialised lecturers who actively support you and who provide intensive and individual coaching. 
  • You can join several Honours Projects, while you also have the opportunity to extend your study by going on an exchange.
  • The programme's practice-based approach and distinctive focus on the labour market will bring you into contact with a variety of media and creative industry professionals, which will facilitate access to high profile jobs in the media and creative industries.