Cultural Economics and Entrepreneurship

Uncover the business of culture: get the art facts. How to tell the worth of an oeuvre? Who decides? How do cultural entrepreneurs operate in the culture market? It's all about cultural economics. 

Students about the programme

Merel Keuper 

"I met many wonderful (international) people and made great friends - that's perhaps the most valuable of all."                 

Click on the picture for Merel's story. 

Anubha Sarkar

"I was drawn towards the economic and business models of the cultural and creative industries."

                                             Click on the picture for Anubha's story. 

Tom Rovers

"This master programme definitely inspired me to start my own business."


Click on the picture for Tom's story. 

A unique approach

The cultural sector is going through a turbulent period. Our students acquire the skills to identify and exploit the opportunities of this situation. Economics helps us to do so in several ways:

  • The arts are increasingly addressed in terms of financial and economic considerations. Our students will train to argue convincingly in this framework and to challenge preconceived ideas.
  • The cultural sector reveals fundamental challenges in mainstream economics, and we address alternative approaches.
  • Careful application of economic theory and empirical research are powerful tools for making reasonable predictions about further developments in the context of digitization and changes in public policy.  

Our programme should not be confused with a conventional course on cultural management. We put a greater emphasis on cutting-edge theory and original empirical research, which is an important aspect of market research, strategic management, and many entrepreneurial projects.

Five reasons to choose for Cultural Economics and Entrepreneurship at the EUR 

  •  The CEE Master is ranked 2nd in the world in “Arts and Cultural Management” according to (out of 46) and is ranked 1st in the Netherlands by Elsevier (out of 5).
  • Successful graduates have an edge as researchers in related fields, as employees in cultural organizations, and as entrepreneurs.
  • An enthusiastic team of lecturers supports the students, guaranteeing intensive and individual tuition.
  • According to Times Higher Education, EUR is one of the 200 most international universities of the world. This means encountering lecturers and students from all over the world.
  • Studying in Rotterdam means studying in a city with many museums, music- and film festivals. Hence, the ideal city to build a professional network.

Our students

The Master’s programme Cultural Economics and Entrepreneurship in Rotterdam will be ideal for two types of students:

  • students who are driven by an academic curiosity about the arts, cultural industries or economics;
  •  students who want to develop original and well-founded ideas about how to produce, sustain and disseminate culture.

We usually welcome 50 to 65 students into our program from around 150 applications. Students are accepted on the basis of previous academic achievements and a well-documented interest in the cultural sector. You will study alongside other students who have extensive professional experience in the field.