Media & Business

Are you entrepreneurial and creative enough to meet the ever-changing and increasingly diverse demands of today's media and communication professions? Put yourself to the test in this engaging and entrepreneurial programme and explore how new media have transformed the media business and other international industries

Alumni about the programme

Giuliander Carpes 

"I wanted a master course that could help me go deeper in that by understanding the business of media and, ultimately, the challenges of the business of news."

Click on the picture for Giuliander's story. 

Evgeny Dmitrievskiy 

“This Master taught me how to complete big and complex projects using a systematic approach and a good research, while delegating tasks within a team.”

Click on the picture for Evgeny 's story.                                         

Fleur Mosterdijk 

The master Media & Business helps you create a problem-solving mind set in which innovation is an important element.”


Click on the picture for Fleur's story. 

About the programme

New digital technologies and globalisation have transformed the business of media as well as the life of other industries. International trade has strongly increased, markets have converged, ownership structures have shifted, consumer behaviour has changed, and new media products and business models have been developed.

The Media & Business programme explores these developments and the ways in which media firms and other companies adapt to altering business conditions and new modes of communication and business.

The programme meets the growing demand for academically trained media and communication experts who are able to respond effectively and creatively to changing conditions, complex issues, and new opportunities in media, communication and business.

The Media & Business programme targets recent bachelor graduates with an international outlook and an entrepreneurial mindset who are keen to acquire the knowledge and skills to meet the multiple challenges of today's media and communication professions.

Five reasons to choose Media & Business at the EUR

  • Using state-of-the-art theory you will learn to trace and analyse the fast paced technological and organisational developments in media and business. You will dive into the manifold communication challenges faced by companies, managers and workers in the media sector and other industries.
  • The Media & Business programme features a practice-based approach through real world cases, guest lectures and seminars with media professionals and business people, and research collaborations with a wide range of media companies and other businesses.
  • The programme facilitates an environment where business and communication come together: a perfect match for people who are fascinated by the dynamics of the media business and the intricacies of business communication. 
  • The programme is specifically designed for students with an international outlook and entrepreneurial mindset. Learning from international professors and peers in an interactive and small scaled environment challenges you to develop a broader perspective. 
  • You can join two different Honours Projects and also have the opportunity to extend your study by going on exhcange.