Media, Culture & Society

The programme is focused on key developments in the media world and their wider societal causes and consequences. Special attention is paid to the rise of the internet and other new media and the shifting relations between the global, the national and the local. You will dive into the production, reception and content of various media as well as their social and cultural meanings and uses.

Alumni about the programme

Verena Preshsl 

I wanted to learn as much as I could about the field of media and to conduct my own research on my special interest (fashion media) in order to really understand the sector.” 

 Click on the picture for Verena's story. 

Liam Cooke 

‘I have always been interested in studying the impact media have in our current society.'


                                       Click on the picture for Liam's story. 

Andrea Gudmondsdottir 

“I was not yet sure about the career path I was aiming for, but I knew that this programme reflected what I wanted to do.” 


Click on the picture for Andrea's story. 

About the programme

Information and culture have become more and more abundant in contemporary society, reaching us through well-known mass media, such as newspapers and television but also through new media applications such as the Internet and computer games.

The omnipresence of media in society has led to a growing demand for academically trained media experts, who have a firm grasp of, and who can respond to complex problems and changes in the media sector, as well as to media-related issues in society at large.

The Media, Culture & Society programme aims to turn out such experts. It is specifically intended for internationally oriented bachelors in the social sciences or the humanities who aim for a career in the media or cultural industries or who wish to work as policy makers or media experts in government and other organisations.

Five reasons to choose Media, Culture & Society at the EUR

  • You will gain cutting-edge knowledge of key developments in the media world and their wider societal causes and consequences.
  • Against the background of quickly digitalising societies and media saturation, the programme allows you to study the production and reception of established and emerging media. 
  • The study programme is small scale, intensive and interactive. Special attention is paid to presentation, debate, analysis, writing, and research skills in seminars and research workshops.
  • Instruction is given by an enthusiastic team of international lecturers who actively support you and who provide intensive and individual coaching. 
  • The programme's distinctive focus on the labour market facilitates graduates' access to high profile jobs in the field of media and digital technolohies, culture, marketing, politics and beyond.