Minor Entrepreneurship

Broadening minor


In this Minor students learn how entrepreneurs create business opportunities and develop them into successful start-ups and sustainable businesses. You experience what it takes to become an entrepreneur by developing your own business idea in a team of students, under the guidance of expert coaches. We believe that entrepreneurship is not only reserved for exceptional visionary people such as Steve Jobs, Richard Branson and Elon Musk, but that everyone can be an entrepreneur, provided they are motivated and know where to start. In this Minor we provide students with a toolbox that helps them to get started. You will learn and practice an effectual and lean approach to creating new ventures. This approach is based on action-oriented core principles that underlie the decision-making approach and behavior of expert entrepreneurs. The emphasis is not on writing a business plan but on testing ideas in the market with relevant stakeholders such as customers, suppliers and investors.

The entrepreneurial adventure in this Minor concludes with a pitch event where student teams present their business idea and achievements to a panel of experts in two rounds, of which one round ‘Get-in-the-Ring’ style (see: https://getinthering.co). 

For this course, there is intensive collaboration with the Erasmus Centre for Entrepreneurship (ECE), which supports the teaching staff and the course with their expertise and network of entrepreneurs within the Rotterdam area. Because of the entrepreneurial energy, the available break-out space and contact with in-house entrepreneurs, all sessions of the Minor will take place at ECE in the Rotterdam Science Tower (see: http://ece.nl).

Learning objectives

In the Minor Entrepreneurship you will learn to:

  • Understand and apply the principles of effectuation and value proposition design
  • Mobilize resources to build a viable company with a long-term vision
  • Effectively build a start-up team, and communicate, cooperate and solve problems in a team
  • Apply a series of tools and develop entrepreneurial skills. That is, you will learn to:
    •   Develop a realistic customer profile
    •   Evaluate the customer-problem fit
    •   Develop a viable value proposition
    •   Evaluate the problem-solution fit
    •   Set a prize for your value proposition
    •   Create a (validated) business model
    •   Design and deliver a good pitch

Special aspects

This Minor is not only open to RSM students who want to put in practice what they learned in the Bachelor programme, it is also open to students from other faculties and universities, as well as exchange students. For more information on admission requirements, see: https://www.eur.nl/en/education/minors/application/minor-admissions-matrix

All RSM minors have mandatory attendance.

Overview content

This Minor is very interactive, hands-on and requires a lot of teamwork (outside of regular class hours).
Teaching methods include:

  • (guest) lectures
  • Break-out sessions
  • Workshops
  • Presentations

Teaching methods

The following topics will be introduced in the Minor (and will be part of the assignments):

  • Effectuation
  • Value proposition canvas
  • Business model canvas
  • Validation
  • Prototyping
  • Pricing model

Teaching materials

The Minor builds on different entrepreneurial tools – that are explained in two different readings (one mandatory, and one recommended):

  • Mandatory reading: Read, S., Sarasvathy, S., Dew, N. & R. Wiltbank, 2017, Effectual Entrepreneurship (2nd edition), Routledge (selected chapters)
  • ecommended reading (in Dutch): Blekman, T., 2016, Ondernemer in 100 dagen, Futuro. The tools in this book will be discussed and explained in class
  • Other readings and entrepreneurial tools will be introduced and/or distributed in class


Method of examination
The method of examination is mixed, consisting of the following:

  • Written exam (individual)
  • Final report & presentation (team)

Composition final grade
The final grade for this Minor is based on:

  • Mandatory progress reports (team): PASS/FAIL
  • Final report (team)
  • Final presentation (team)
  • Written test (individual)


Students are provided with feedback on team reports & presentations (orally) in class. Feedback on the final presentation is given by expert jury members at the final pitch event. Feedback on the final report is in written form.

Contact information

Dr. Ingrid Verheul 
(010) 408 1422
room: T7-31

Broadening minor
Rotterdam School of Management, Erasmus University
Studiepunten (ECTS)
Campus Woudestein, Rotterdam


Please read the application procedure for more information.