Minor Entrepreneurship: Start Up Your Own Business!

Verbredende minor
10 weken



We believe that entrepreneurship is not only reserved for exceptional visionary people such as Steve Jobs, Richard Branson and Elon Musk, but that everyone can be an entrepreneur, provided they are motivated and know where to start.
In this Minor students learn how entrepreneurs create business opportunities and develop them into successful start-ups and sustainable businesses. You experience what it takes to become an entrepreneur by building your own start-up team on the basis of shared interests. With your team members you will develop your own business idea under the guidance of expert coaches. We provide students with a toolbox that helps them to get started. You will learn and practice an effectual and lean approach to creating new ventures. This approach is based on action-oriented principles that underlie the decision-making approach and behavior of expert entrepreneurs. The emphasis is not on writing a business plan but on testing ideas in the market with relevant stakeholders such as customers, suppliers and investors.

The entrepreneurial adventure in this Minor concludes with a pitch event where student teams present their business idea and achievements to a panel of experts in two rounds, of which one round ‘Get-in-the-Ring’ style (see: https://getinthering.co). 

For this course, there is intensive collaboration with the Erasmus Centre for Entrepreneurship (ECE), which supports the teaching staff and the course with their expertise and network of entrepreneurs within the Rotterdam area. Because of the entrepreneurial energy, the available break-out space and contact with in-house entrepreneurs, all sessions of the Minor will take place at ECE in the Rotterdam Science Tower (see: http://ece.nl).

Learning objectives

In the Minor Entrepreneurship you will learn to:

  • Understand and apply the principles of effectuation and value proposition design
  • Mobilize resources to build a viable company with a long-term vision
  • Effectively build a start-up team, and communicate, cooperate and solve problems in a team
  • Apply a series of tools and develop entrepreneurial skills. That is, you will learn to:
    •   Develop a realistic customer profile
    •   Evaluate the customer-problem fit
    •   Develop a viable value proposition
    •   Evaluate the problem-solution fit
    •   Build a prototype for your value proposition
    •   Set a prize for your value proposition
    •   Create a (validated) business model
    •   Design and deliver a good pitch

Special aspects

This Minor is not only open to RSM students who want to put in practice what they learned in the Bachelor programme, it is also open to students from other faculties and universities, as well as exchange students. All RSM minors have mandatory attendance. Attendance will be administered. Skipping class without a valid reason will have consequences for your final grade.

Overview content

The following topics will be introduced in the Minor (and will be part of the assignments):
Week 1: Team formation & getting started
Week 2: Effectuation: Principles & roadmap
<< Hand in Assignment 1: Effectuator’s Roadmap >>
Week 3: Customer development principles
Week 4: Validation customer-problem fit & coaching
<< Hand in Assignment 2: Customer-problem fit >>
Week 5: Value proposition design & prototyping workshop
Week 6: Validation problem-solution fit & coaching
<< Hand in Assignment 3: Problem-solution fit >>
Week 7: Business model
Week 8: Pricing
Week 9: Business model validation
<< Hand in Assignment 4: Business Model Report >>
Week 10: Pitch workshop & final presentations

Teaching methods

This Minor applies experiential learning. It is very interactive, hands-on and requires quite some teamwork (outside of regular class hours).
Teaching methods include:

  • (Guest) Lectures
  • Break-out sessions
  • Workshops
  • Presentations

Teaching materials

The Minor builds on different entrepreneurial tools that are explained and practiced in class. Mandatory literature includes:
- Read, S., Sarasvathy, S., Dew, N. & R. Wiltbank, 2017, Effectual Entrepreneurship (2nd edition), Routledge (selected chapters)
- Osterwalder et al., 2010, Value Proposition Design, Hoboken NJ: John Wiley & Sons


Method of examination

The method of examination is mixed, consisting of the following:

  • Written test and/or assignments (individual)
  • Final report (team)
  • Final presentation (team)

Composition final grade

The final grade for this Minor is based on:

  • 3 Mandatory progress reports (team): PASS/FAIL
  • Final report (team): 40%
  • Final presentation (team): 20%
  • Written test (individual): 40% (minimum grade requirement = 5.5)

Students are provided with written feedback on team reports & oral feedback on presentations in class. Feedback on the final presentation is given by expert jury members at the final pitch event.

Contact information

Dr. Giuseppe Criaco
010 4081795
room: T7-47

Faculty website



Verbredende minor
10 weken
Rotterdam School of Management, Erasmus University
Studiepunten (EC)
Campus Woudestein, Rotterdam


Please read the application procedure for more information.