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2014 ECMI Symposium on Marketing & Innovation

2014 ECMI Symposium on Marketing & Innovation

On May 27-28, 2014, the Erasmus Center for Marketing & Innovation (ECMI), a center of the Department of Marketing at the Erasmus School of Economics, is organizing a two day symposium entitled “From Innovation to Marketing Success” during the 100th year celebration of the Erasmus University Rotterdam in the Netherlands. 

This symposium is the inaugural edition of a bi-annual symposium series organized jointly by the American Marketing Association (AMA) and the European Marketing Academy (EMAC). The conference is co-chaired by Erasmus professors Stefan Stremersch, Gui Liberali and Roland Rust.

This top-notch event hosts distinguished guests such Paul Polman (CEO of Unilever), Jean-Francois Van Boxmeer(Chairman of the Executive Board/CEO of Heineken NV), Frans Muller (CEO of Delhaize), Jacques Van den Broek(CEO of Randstad), Jan Peter Balkenende (former prime minister of the Netherlands), Frits Goldschmeding (founder of the Randstad Holding), Nirmalya Kumar (Head of Strategy Tata Group, Member of Executive Committee Tata Group),Yves Leterme (Adjunct Secretary General of the OECD and former prime minister of Belgium), Anil Menon (Chief Globalisation Officer, Cisco), Jagdish Sheth (Charles H. Kellstadt Professor of Marketing, Goizueta Business School of Emory University), Glen Urban (David Austin Professor in Management, Chair of the MIT Center for Digital Business, and former Dean of the Sloan School of Management, MIT) and Eric Bradlow (K.P. Chao Professor and Vice Dean of the Wharton School of Business).

Meer informatie

Themes of the conference include new/social media, big data, sustainability, emerging markets, and innovation.More information about the symposium and its program can be found here.