Media, Culture and Society

Ever thought about the profound influence that media have on our lives? Satisfy your curiosity about what the media do to us and what we do with the media.

Name of minor:

Media, Culture and Society



Teaching language:


Offered by:

Erasmus School of History, Culture and Communication (ESHCC)

Other programmes which are contributing to the minor:

not applicable


See admissions matrix


Media have become a central force in our global society, affecting every aspect of life and culture. For students in any discipline, an understanding of media is key to understanding contemporary society. The minor aims to familiarise students with key concepts in and major on perspectives in the study of the production, content and reception of mass media and their impact on culture and society.

Learning objectives

After completing the minor, students should have a wide-ranging knowledge and critical understanding of the major themes and approaches in the literature on media processes and influences and should be able to use their knowledge to reflect and to formulate their own viewpoints and research questions.

Specific characteristics

Proficiency in spoken and written English is essential. We advise a VWO-final examination grade of 7 or higher, a TOEFL-test minimum score of 100 or an IELTS-test minimum score of 7.


Maximum number of students that can participate in the minor:


Minimum number of students that can participate in the minor:


Overview modules:

This minor consists of three course modules:Module 1: Media and Communication Theory
Module 2: Communication Technology and its Impacts
Module 3: Cultural Influences on Communication

Module 1: Media and Communication Theory

  • Code

    : CM0004
  • ECTS

    : 5
  • Content

    : This module provides an overview of the key concepts and themes in the study of mass media and their relation with culture and society. It will do so by making a distinction between the production, the contents and the reception, uses and impact of various types of mass media. We will examine the production-contents-reception triad from a sociological perspective. We will not only consider media types in terms of the role they play in our individual lives, but we will also think about the relationship between the mass media and social, political, economic, and technological forces and processes.
  • Teaching method

    : Lectures, seminars
  • Teaching materials

    : Croteau, David & Hoynes, William & Stefania Milan Media, Society: Industries, Images and Audiences Fourth Edition (Londen, 2011, Sage / Pine Forge (ISBN: 9781412974202 pbk), Additional literature will be made available via Blackboard
  • Communication

    : Via Blackboard
  • Contact hours

    : 8 weeks, 2x2 hours per week

Module 2: Communication Technology and its Impacts

  • Code

    : CM9004
  • ECTS

    : 5
  • Content

    : This course offers a critical look at a number cultural, social, political and economic impacts of new communication technologies, including the press, film, television and cyberspace. Special attention will be paid to the internet and its relationship to the ways individuals, groups and organizations communicate within society. Students will be trained to critically reflect on fundamental and practical issues related to societal aspects of new media and communication technologies, and to formulate their own viewpoints and research questions, using relevant theoretical insights, concepts and research findings. Teaching methods involve a combination of lectures and tutorials.
  • Teaching method

    : Lectures, tutorials
  • Teaching materials

    : To be announced
  • Communication

    : Via Blackboard
  • Contact hours

    : 8 weeks, 2x2 hours per week

Module 3: Cultural Influences on Communication

  • Code:

  • ECTS:

  • Content:

    In this course we will examine the influence of culture on communication. First, we will explore the different approaches to the study of communication and culture and intercultural communication. Next, we will focus on the relationship between culture, communication, context, and power, and we will consider the influence of history on communication between people from different cultural backgrounds. The course will then focus on communication and cultural identity, verbal and non-verbal aspects of intercultural communication, and specific contexts of intercultural communication (e.g., migration, popular media, and conflict situations). In the seminars, students will conduct in-depth case studies of intercultural communication.
  • Teaching method:

  • Teaching materials: selection of articles.

  • Communication:

    via Blackboard
  • Contact hours:

    8 weeks, 3 hours per week


 Examination modules: Minor students should obtain a pass mark for each of the three modules; it is not possible to compensate for a score below the pass mark.

Method of examination:

Module 1 “Media and Communication Theory”: group presentation, mid-term test and written examination
Module 2 “Communication Technology and its Impacts”: assignment and written examination
Module 3 “Module 3 “Cultural Influences on Communication”: assignments and written examination


Feedback will be provided, as students will have the opportunity to review their marked examinations and they receive a justified mark for their assignments.

Contact information

Contact person:

Ms. I.C.T. Gerards MA (IBCoM Programme Coordinator)
Phone: (010) 408 9179
Room: M8-33

Faculty website: