Name of minor:




Teaching language:


Offered by:

Rotterdam School of Management, Erasmus University (RSM); department Strategic Management & Entrepreneurship

Other programs which are contributing to the minor:

Rotterdam School of Management, Erasmus University (RSM)


See admissions matrix


This Minor is about launching and building successful new business ventures. The emphasis is on spotting and acting on (lucrative) business opportunities and transforming them into successful start-ups. Students do not only learn about entrepreneurship, they also learn how to be an entrepreneur. Students personally experience what it takes to become an entrepreneur by dreaming up their own business idea in a team of students. This business idea will be developed into a real business under the supervision of expert entrepreneurs. Basis for this learning experience is the ‘effectual’ approach, which consists of a series of core principles underlying the behavior of successful (serial) entrepreneurs. The major aim of this Minor is learning how to get started and developing entrepreneurial skills (such as pitching, financial bootstrapping, design thinking, etc.). In addition, students will follow lectures on specific topics such as entrepreneurial finance and marketing, the knowledge of which will be directly applied to their newly created venture (ideas). For example, students learn about marketing challenges and how entrepreneurs with limited budgets reach, communicate and co-develop with their customers; as well as unique financial issues related to entrepreneurial firms and the (dis)advantages of various sources of financing. Watch the video on YouTube for more information about the minor.  

Learning objectives:

In the Minor Entrepreneurship you will:
  • Develop an entrepreneurial mindset that enables you to spot and evaluate new business opportunities
  • Experience the whole entrepreneurial process in just 2 months time !
  • Learn how to come up with a viable business idea
  • Move beyond the planning stage and learn how to put your business idea into practice
  • Use an effectual (i.e., action-based) approach to new venture creation
  • Learn how to validate your business idea in the market
  • Learn how to form partnerships with entrepreneurial team members, but also with customers, suppliers and investors

Specific characteristics:

not applicable


Maximum number of students that can participate in the minor:


Minimum number of students that can participate in the minor:



Core module: Getting started

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In this Minor the emphasis is on the (pre)launch stage of new ventures. You will learn about the phenomenon of entrepreneurship (what characterizes it; why do some and not other individuals spot and act on (lucrative) business opportunities and transform them into successful start-ups). In particular, you will personally experience what it takes to become an entrepreneur by dreaming up and developing your own business idea in a team of students under the supervision of expert entrepreneurs. You will learn to practice an effectual and lean approach to venture creation, which is based on action-oriented core principles that underlie the behavior of successful (serial) entrepreneurs. Because entrepreneurs are often understaffed and lack time and money to respond to marketing challenges (e.g., how to reach, identify and communicate with potential customers), we will discuss strategies and tactics for entrepreneurs with limited budgets to reach their marketing objectives (incl. online marketing, how to convince others and free advertising). Furthermore, attention is paid to how startups deal with financial issues and strategies, comparing different sources of financing (incl. angel investment, crowd funding and venture capital). For this course, there is intensive collaboration with the Erasmus Centre for Entrepreneurship (ECE), which supports the teaching staff and the course with their expertise and connections in the area of entrepreneurship. For more information about ECE, see: http://ece.nl/


The final grade for the Minor (15 ECTS) will consist of different components including the new venture assignment, that will be pitched to a jury of experts at the end of the course (i.e., separate grades for the written business script and final pitch), and a range of in-class and team assignments. It is possible to compensate insufficient grades as long as the individual grades are higher than 5.5.

Contact information

Contact person:

Dr. Ingrid Verheul
Phone: (010) 408 1422
Room: T7-21