Case study International Bachelor Communication and Media

International Bachelor Communication and Media

Case study International Bachelor Communication and Media

An example of the type of project that graduates of the Communication and Media programme may encounter in their professional lives is the formulation of an internet strategy for an organisation.

This involves asking questions like ‘What role does web communication play in the organisation and how should this contribute towards the realisation of organisational goals?’

The International Bachelor programme in Communication and Media is designed to provide you with the tools not only to interpret the answers to these questions but to ask further incisive questions, about target groups, differences between local and international audiences, the competition, co-operation, trends and developments. In this way, you can help the organisation to form its own internet strategy, which is perfectly suited to its operational environment.