Sport & Management

Name minor:

Sport & Management



Teaching language:


Programme which has the coordinating role for this minor:

RSM, Dept. of Technology and Operations Management

Other programmes which are contributing to the minor:



See admissions matrix


The starting point of this minor is that sports and management have a lot to learn from each other: on the one hand the business of sports offers some unique complexities for management of sports organizations and teams, on the other hand the extreme performance environment of elite sports can offer great lessons for management in general. The course strikes a balance between these two lenses by offering an integral perspective on multiple facets of sports management. Specific topics include:
  • Coaching and leadership
  • Big Data in sports
  • Teamwork
  • Strategy of sports organizations
  • Sports marketing and new media
  • Societal function of sports and the role of government
  • Sports finance
  • Talent identification and talent management
  • Organizing mega-events such as Olympic Games
Each topic will be dealt with from a scientific perspective as well as from a practical perspective through the use of athletes, coaches, managers and policy makers from the sports industry.

Learning objectives:

The goal of the minor is twofold: First, to enable students to analyze and solve business challenges in sports. These challenges are uniquely complex in that they require the integration of multiple disciplines and therefore the minor particularly emphasizes this multidisciplinary thinking among students through various assignments and teamwork. Additionally, the course stimulates students to establish a link between the science and practice of sports management through the use of guest speakers from organizations such as the KNVB, Aegon, the Royal Dutch Rowing Association, Excelsior, Ahoy and the Rotterdam Marathon. Second, to enable students to draw lessons from sports that help to understand management in general, but also to be critical in applying those lessons. This will require students to establish a link between general management theory and sports practice in order to analyze which lessons learned from sports may or may not apply and why. The course will use top athletes and coaches as guest speakers to stimulate this process.


Maximum number of students that can participate in the minor:

no maximum

Minimum number of students that can participate in the minor:


Contact hours:

2 three-hour lectures per week (60 hours in total)

Self study hours:


Overview modules

Module 1: Sport & management

  • Code:

  • ECTS:

  • Content:

    see above
  • Teaching method:

    plenary lectures by professor, guest lectures by sports professionals, practical team assignments
  • Teaching materials:

      book, reader and video
  • Contact hours:

    2 three-hour lectures per week (60 hours in total)


Method of examination:

one individual assignment, two team assignments and individual written test

Composition of final grade:

individual assignment 10%, 2 team assignments each 25%, individual written test 40% All partial grades need to be at least 5.5 in order to pass the course.


perusal/consultation hours will be scheduled

Contact information

Contact person:

Name: Otto Koppius
Phonenumber: 010-4082250
Room: T9-49