Paul Standaart

National Account Manager Beiersdorf

Graduated in: 2010

’This study gave me the best possible preparation for working in the marketing field’

Marketing at the Erasmus School of Economics

The master programme of Marketing at the Erasmus School of Economics gave me a solid foundation of knowledge about different aspects of the Marketing field. The combination of theory and models, combined with practical cases, gave me very helpful insights into the marketing field. It really helped me to apply theoretical knowledge into practice. This hands on experience prepared my very well for my current job. Especially the course Sales and Account Management was heavy in gaining experience and was directly helpful as working as a junior marketer in a large international company.

Broadening your studies

Next to the official curriculum study association MaEUR offers a broad range of activities to develop your social and soft skills even further. I was part of the committee that organised the International Research Project where we went to Dublin, London, Munich and Berlin with a group of students while doing research for an investment company. During this experience I definitely profited from the knowledge the master taught me. However, every research is different and you always have to adjust in order to get the best results. This became very clear when we needed to manage all stakeholders’ expectations and their interests. The experience was highly relevant and helped me during my career as well. Because I was so inspired by this project, I spend my last year at the Marketing Master as president of MaEUR. That experience definitely broadened my horizon and I learned even more!


Currently I am a National Account Manager at Beiersdorf. It is a sales position, so I am responsible for creating new business opportunities and building foundations for future collaborations for Beiersdorf. My job requires me to keep close contact with buyers of several big accounts and to see how we can grow the businesses together in mutually beneficial deals.  Before my current job, I worked at Mondelez International where I fulfilled several marketing roles; in my last job at Mondelez, I was responsible for the marketing of Côte d’Or tablets in the whole Benelux. This included creating new Marketing plans, analysing of the market and portfolio and to translate strategy into 360° activation.  

Lidia Lüttin

Chief Marketing Officer (CMO) - Bynder

Graduated in 2012

‘This master enabled me to think practically and see which issues real marketers face.’

Why choose marketing

In my experience, you really need to learn how to work with data if you want to become a marketer of a tech brand. Besides the creative part, a lot of marketing now is based on data, so you need to be able to read, analyse and interpret the numbers and make a plan based on that. Initially, marketing seems to cost money, but with data you can prove a positive return on investment. So if you’re interested in data, marketing is a very interesting study choice.

Marketing at the Erasmus School of Economics

What I liked about studying Marketing at the Erasmus School of Economics is that we had a lot of cases regarding real world companies. This enabled me to think practically and see which issues real marketers face. I said before that being able to deal with data is important, so this is also emphasized in the study, along with marketing research. I never liked statistics before, but after the program, I now quite like it. I think those two elements are the main characteristics and strong points of the Marketing program of the ESE.  Furthermore, there are many international students and the group is not excessively large. I did my bachelors in Germany where we had classes of 800 people, while at the ESE I actually knew everyone in my year. Also, it was always possible to talk to professors and discuss issues with them, which made the experience personal.

How my study has helped me in my career

Currently, I am the Chief Marketing Officer of Bynder. Bynder is not really well known among students yet, but we’re working on that! Bynder develops software that allows marketers to create, find and use their marketing conference. When I joined Bynder after my studies, it was still a tech start-up with only 5 employees and I was the first marketer. Now, Bynder is in the scale-up phase and already has over 200 employees. I am responsible for a marketing department of 22 people who are busy with creating leads, promotions, brand building etcetera. It is a really cool job! Our clients are brand managers and marketers of other firms, so I really need to know how a marketer thinks. The master definitely prepared me well for this!  

Paul Schuilwerve

Managing Director & Head Corporate Banking International - ABN AMRO Bank N.V

'This master provided a solid footing from which I have benefitted during my career'

Why choose marketing

As a marketer you should have as an intrinsic value the need to put the customer centre stage. This is important in any marketing career, whether this is in the area of consumer-, capital goods or the service industry. This requires skills in areas such as marketing research, management and strategy. Furthermore to be successful, the marketer needs to be a good communicator, team player and effective in collaboration with other stakeholders in an organisation.

Marketing at Erasmus School of Economics

The Master’s degree in Business Economics with a specialisation in Marketing has been extremely useful during my career. It has provided a solid footing from which I have benefitted during my career. In my day-to-day work various elements of the programme continue to be used. This has been a benefit in building our client business, making assessments and decisions on risks and rewards. I continue to find marketing to be inspirational and find fulfilment when customers are satisfied about the products and services we are able to provide. Having the customer centre stage in whatever business we are in remains a fundamental principle.

How my study has helped me in my career

Looking back, the CBV Michigan MBA Summer Course was probably an experience that had a significant influence on the career steps that I made. During the exchange programme at Michigan State University, company visits were made to sponsors of the programme, such as Proctor & Gamble, NCR, Kodak and ABN AMRO/LaSalle. The visit to LaSalle Bank in Chicago demonstrated that marketing was embraced within the banking sector with presentations on product-life cycles and client segmentation. At that time in the Netherlands, marketing within the financial industry was still at an infant stage. In hindsight, the visit to the trading pits at the Chicago Board of Trade and the luncheon on the 99th floor of the SEARS Tower (now known as Willis Tower) and the advice to read Anthony Sampson "The Money Lenders", have made an important impact on the career choice I made. During my career I have always kept a passion for marketing and advertising and this has helped in building a strong franchise with high-quality market recognition for the bank. Awards that were won in this period included a number of times Best Commodity Bank. My marketing background has also been an important asset in the directorships for companies such as Singapore Flyer, International Chamber of Commerce Netherlands, Netherlands Council for Trade Promotion (NCH) and Fenedex.