Testimonials

Frederique Baas

Student Business Analytics and Quantitative Marketing 


'Business Analytics and Quantitative Marketing gives you the right tools to become a real treasure hunter in a world of data overload'

Why I chose Business Analytics and Quantitative Marketing?

The moment I started the pre-master of Econometrics (I arrived at Erasmus School of Economics with a little detour), I knew already that I wanted to continue with the specialisation Business Analytics and Quantitative Marketing. This specialisation was the most appealing to me, as this very emerging field has a technical as well as a practical side.

Become a real treasure hunter

It is very challenging to find valuable information in the huge amount of data that is gathered nowadays. As this amount is still increasing, the ability to process the data and draw useful conclusions and plausible predictions out of it is becoming more and more of importance. This programme gives you the tools to do so, to become a real treasure hunter. Besides the analytical side, it is also important to have a good dose of social skills. You need to be able to explain your approach, convince people that your model is correct and help people to draw the right conclusions and make their process of decision-making easier. If you like to be challenged, to translate your thoughts into action, to study hard, and if you are motivated: this programme is the way to get the most out of yourself.

Aron Hartveld

Student Business Analytics and Quantitative Marketing


'The specialisation Business Analytics and Quantitative Marketing prepares you for a digital, data-driven time'

Strong focus on data analysis, statistics and computer science

Intellectually inspiring, excellent courses and a great starting point for your career. Based on these three themes, the specialisation Business Analytics and Quantitative Marketing prepares you for a digital, data-driven time. Not only do you learn how to work with and analyse big data, but you learn how to use these insights in a business setting as well. The course has a strong focus on data analysis, statistics and computer science. These skills enable you to analyse and solve the most interesting and challenging problems in business nowadays. The great part of the course is, that you are allowed to implement these skills in your case studies and master thesis, which can both be written at a big company. This way, you get prepared for both an academic and business career.

The labor market is booming

While most econometric careers start in finance, the commercial companies have noticed the advantages and opportunities of big data and analytics. The labor market is booming and companies are eager to hire their new business analyst or quantitative marketing specialists. The programme Business Analytics and Quantitative Marketing is a great choice for anyone who likes data analytics and wants to be prepared for the digitalization of business!