Course Overview

MSc Economics and Business - specialisation Data Science and Marketing Analysis

periodcourse codecourse namestudent workload
block1 New Course Introduction to Data Science4 cr
block1New Course  Programming for Marketing Analytics 4 cr
block1 New Course Strategic Marketing Decision Making  4 cr 
block2New Seminar  Seminar 1: Data Science for Marketing Analytics12 cr 
block3

New Seminar

FEM11139

FEM11029

FEM11119

 Seminar 2, choose one from: 

  • Marketing Strategy for Data Scientists
  • Customer Relationship Management
  • Consumer Channel Dynamics
  • Supply Chain Management and Optimization
12 cr 
block4 New Course Advanced Marketing and Media Analytics4 cr 
block4

FEM11026

FEM11140

FEM21013

FEM11033

Economics elective, choose one from: 

  • Neuromarketing
  • Retail Marketing and E-commerce
  • Marketing Models and Large Data Sets
  • Urban Economics and Real Estate
4 cr 
block4+5 Thesis Data Science and Marketing Analytics16 cr

total

60 cr