The Enterprise of Fashion

Structures and Connections in the Fashion Industry since 1945

This project explores the relationship between fashion as a cultural phenomenon and a business enterprise, and to examine the transmission of fashion as a cultural form across national and international boundaries by intermediaries such as educational institutions, media outlets, advertisers, branders, trend forecasters, and retailers.

The Enterprise of Culture gathered a diverse team of principal Investigators and researchers from the universities of Leeds, Erasmus Rotterdam, Oslo, Newcastle, St Andrews and Heriot-Watt, alongside our Associated Partners, the V&A, London, and the Centre for Business, Stockholm.

This team of historians, management scholars, curators and fashion professionals has a strong commitment to public understanding and worked closely with other non-academic institutions, including the Marks and Spencer Company Archive in Leeds, and the sponsors of fashion-textile trade fairs throughout Europe, including Première Vision, Bread & Butter, and Messe Frankfurt.

Project leader

  • prof.dr. (Ben) B Wubs

    prof.dr. (Ben) B Wubs

    Ben Wubs is Professor of International Business History, at the ESHCC Erasmus University Rotterdam and a Appointed Project Professor Graduate School of…

Sponsors and partners

  • Humanities in the European Research Area (Hera)

  • University of Leeds

  • Victoria & Albert Museum, London

  • Centre for Business History, Stockholm

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