My research lies at the intersection of moral judgment, economic reasoning, cultural beliefs, and consumer well-being. I use experimental methods to investigate how consumers navigate the moral and social backdrop of the marketplace.
A.K. Bhattacharjee & J.D. Dana (2018). Not All Folk-Economic Beliefs are Best Understood through Our Ancestral Past. Behavioral & Brain Sciences.
A.M. Reed, J.B. Cohen & A.K. Bhattacharjee (2009). When Brands are Built from Within: A Social Identity Pathway to Liking and Evaluation. In D.J. MacInnis, C.W. Park & J.R. Priester (Eds.), Handbook of Brand Relationships (pp. 124-150). Armonk, NY: M.E. Sharpe, Inc.