Anika Stuppy is a fourth year PhD Candidate in Marketing at Rotterdam School of Management.
Anika studies consumers’ hedonic experiences. Hence, what people feel and think while consuming products, services, or entertainment media. Within this domain, she pursues several streams of research. In one project, Anika examines why consumers with negative self-views sometimes choose to consume inferior products. Another project decodes how consumers’ present hedonic enjoyment is shaped by their past experiences in a product domain. In a third stream of research, she examines consumers’ enjoyment of entertainment media.
Anika holds a Diploma (Master equivalent) in Psychology with a specialization in economic and media psychology from the University of Cologne (Cologne, Germany).