My research focuses on (gendered) issues related to body projects, particularly cosmetic procedures. In 2021, I will publish the book Discourses of Beauty, which looks at how cosmetic procedures and 'other' beauty products are represented and marketed in the UK.
Currently, I am working on research which compares Instagram marketing by cosmetic providers in the UK and in the Netherlands. Moreover, I am setting up various projects which look at the perceived normalisation of cosmetic procedures among young adults and adolescents.
A.M.M. Hermans (2017). Ian Roderick 2016: Critical Discourse Studies and technology: A multimodal approach to analysing technoculture [Bespreking van het boek Critical Discourse Studies and technology: A multimodal approach to analysing technoculture]. Critical Approaches to Discoures Analysis across Disciplines, 9(1), 115-117.
A.M.M. Hermans (2016, december 8). Keynote. Love thyself (but not too much): An exploration of developments in beauty and cosmetic surgery advertising in the UK. Groningen, Conference of Behavioural and Social Sciences.
A.M.M. Hermans (2017). Lifting, sculpting and reshaping: The multimodal representation of cosmetic surgery and 'other' beauty products and services in UK lifestyle magazines. Theorising the Popular: Liverpool.
A.M.M. Hermans (2017). A hairy issue: A multimodal exploration of adverts for hair restoration products and treatments. New Zealand Discourse Conference: Auckland.
A.M.M. Hermans (2016). Multimodal nightmares: A quest for a visual/textual or textual/visual methodology. Postgraduate Academic Researchers in Linguistics: York.
A.M.M. Hermans (2016). From ideal to real and from dude to dud. Research workshop in language and literacy: London.
A.M.M. Hermans, I. Krap & F. Schellhaas (2012). Bryant Park: Het vertrouwen in de bancaire sector. In Generatie crisis: Verder kijken dan #Occupy. Groningen: De Kleine Uil
D.D. Dumitrica, A.G. Fokkema, A.M.M. Hermans, A. Paz Alencar, T. De La Hera, R. Mittal & M.C.M. Sommier (2020, april 4). Seven changes to brace for after the Corona virus crisis. . Retrieved Dec 23, 2020, from https://theconversation.com/leading-an-online-social-movement-requires-offline-work-132618