dr. (Fred) NF Lund

dr. (Fred) NF Lund
Lecturer Erasmus School of History, Culture and Communication Department of Media and Communication
Location
Burg. Oudlaan 50, Rotterdam
Email
lund@eshcc.eur.nl

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Profile

Niels Frederik Lund (Fred) holds a PhD in social media, storytelling and branding from University of Surrey.

During his academic career, Fred has taught a variety of subjects (tourism, digital marketing, branding, operation management, storytelling, co-creation, consumer behaviour, history, sustainability, events, etc.) at various universities around the world (Surrey University, Bournemouth University, Copenhagen Business School, Bremen University of Applied Sciences, ESPOL in Ecuador, Surrey International Institute in China, etc.) and his research interests are within storytelling, branding, social media, co-creation, tourism and dramaturgy. 

Fred also has a great deal of experience as a practitioner. He has worked with product development and marketing for tour operators in Denmark and China. Later on he held a position as business developer at a tourism destination south of Copenhagen. 

Fred holds a degree in History and Media Studies from Aarhus University and later he picked up a MBA in Tourism Management from Bremen University of Applied Sciences. In the nineties he studied a BA in history and politics at University of Central Lancashire, UK. 

Workshop 1: Academic Skills

Year
2021
Year Level
BA-1, Pre-master, Pre-master, Pre-master, Pre-master
Course Code
CM1003

Methods of Media Research I

Level
MA
Year
2021
Year Level
MA
Course Code
CM4100

Premaster Research Project (proposal)

Year
2021
Year Level
Pre-master, Pre-master, Pre-master, Pre-master
Course Code
CM0060

Consumer Behavior and Brand Loyalty

Level
BA-2
Year
2021
Year Level
BA-2
Course Code
CM2083B

Premaster Research Project (paper)

Year
2021
Year Level
Pre-master, Pre-master, Pre-master, Pre-master
Course Code
CM0065

Master Class

Year
2021
Year Level
MA, MA, MA, MA
Course Code
CM4500

Master Thesis

Year
2021
Year Level
MA, MA, MA, MA
Course Code
CM5000

Communication Management

Level
BA-2
Year
2021
Year Level
BA-2
Course Code
CM2010

Digital Marketing

Year
2021
Year Level
BA-2, BA-3
Course Code
CM2093

Consumer Behavior and Brand Loyalty

Level
BA-2
Year
2021
Year Level
BA-2
Course Code
CM2083

New Media and International Business

Level
BA-2
Year
2021
Year Level
BA-2
Course Code
CM2550

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