dr. (Fred) NF Lund

Profile

Niels Frederik Lund (Fred) holds a PhD in social media, storytelling and branding from University of Surrey.

During his academic career, Fred has taught a variety of subjects (tourism, digital marketing, branding, operation management, storytelling, co-creation, consumer behaviour, history, sustainability, events, etc.) at various universities around the world (Surrey University, Bournemouth University, Copenhagen Business School, Bremen University of Applied Sciences, ESPOL in Ecuador, Surrey International Institute in China, etc.) and his research interests are within storytelling, branding, social media, co-creation, tourism and dramaturgy. 

Fred also has a great deal of experience as a practitioner. He has worked with product development and marketing for tour operators in Denmark and China. Later on he held a position as business developer at a tourism destination south of Copenhagen. 

Fred holds a degree in History and Media Studies from Aarhus University and later he picked up a MBA in Tourism Management from Bremen University of Applied Sciences. In the nineties he studied a BA in history and politics at University of Central Lancashire, UK.