My research mainly deals with the dilemma of performing both creatively and financially at the same time within the creative industries. This topic is the main dilemma in the Battle of the Souls project to which I try to contribute specifically by looking at how the innovation capabilities of creative firms influence the creation of different types of innovation. These different types of innovation, sustaining and business-model innovation, have the potential to explain how to create long term economic sustainability within the sector.
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management