M.P. Gunadi

PhD Candidate RSM - Rotterdam School of Management Department of Marketing Management
Erasmus University Rotterdam

Latest academic publication

N.L. Mead, V.M. Patrick, M.P. Gunadi & W. Hofmann (2016). Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life. Journal of the Association for Consumer Research, 1 (4), 527-539. doi: http://dx.doi.org/10.1086/688287

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Manissa Gunadi is a third-year doctoral candidate in Marketing at Rotterdam School of Management. She primarily investigates the drivers of consumer motivation. Additionally, she is also interested in understanding how different forms of numerical information influence consumers' perceptions and judgments. 

In the Fall of 2017, Manissa is a Visiting Graduate Researcher at UCLA Anderson. Manissa obtained her MPhil degree in Business (with a specialization in Marketing) from Erasmus Research Institute of Management (2015), MSc degree in Marketing Management from Rotterdam School of Management (2013), and BSc degree in Economics from Erasmus School of Economics (2012). 

  • PhD Candidate

    Erasmus University Rotterdam
    RSM - Rotterdam School of Management
    Department of Marketing Management