Ruud Jacobs (1987) is a PhD student at the Department of Media & Communication. His PhD research is part of the NWO-funded project Persuasive Gaming: From theory-based design to validation and back that started in October 2013. This interdisciplinary project aims to operationalize persuasive effects in videogames that serve societal goals and is a collaborative effort between the ERMeCC, Utrecht University, Eindhoven University of Technology and four Dutch game developers. Ruud's work is supervised by Prof. Dr. Jeroen Jansz and Dr. Julia Kneer.
Ruud holds a Master's degree in Psychology (2012, cum laude) from the University of Twente. His Master track was focused on human factors and cognition and especially on the psychology of media. Ruud's first publication (2012) explained individual differences in how often consumers download movies from the internet (without a payment or subscription model) using Social Cognitive Theory. His master's thesis was an exploratory study on the effects of movie reviews on the subsequent evaluation of a film's quality.
R.S. Jacobs & J. Jansz (2015, december 11). Central, Peripheral, or Both? Toward a methodology for studying elaboration in persuasive games. Ghent, Belgium, ECREA Digital Games Research Winter Workshop.
J. Jansz, R.S. Jacobs & C.C. Spiekerman-Roberts (2014, mei 24). Tweet, chat, like and drive. Rotterdam, Erasmus Campus Festival.
R.S. Jacobs (2015). A model of Persuasive Gaming in context. Etmaal van de Communicatiewetenschap 2015: Antwerp, Belgium (2015, februari 2).
R.S. Jacobs (2015). Persuasive Gaming in Context. Control Industry Conference 2015: Utrecht, The Netherlands (2015, oktober 1).
R.S. Jacobs (2015). On the reception and influences of persuasive games. International Communication Association Conference 2015: San Juan, Puerto Rico (2015, mei 23).
J. Jansz & R.S. Jacobs (2015). The persuasive properties of games for change. A case based analysis. Digital Games Research Association Conference 2015: Lüneburg, Germany (2015, mei 15).
R.S. Jacobs (2015). On the reception and influences of persuasive games. Digital Games Research Association Conference 2015: Lüneburg, Germany (2015, mei 16).
R.S. Jacobs, A. Heuvelman, S. Ben Allouch & O. Peters (2014). Everyone's a Critic: Influencability of motion picture evaluations from expert and consumer reviews. Etmaal van de Communicatiewetenschap: Wageningen, The Netherlands (2014, februari 3).
R.S. Jacobs, C. Spiekerman-Roberts & J. Jansz (2014). The persuasive properties of games for change. A case based analysis. ECREA preconference TWG Game Studies: Lisbon (2014, november 11 - 2014, november 11).