Rodrigo Belo is Assistant Professor at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University.
Rodrigo's research focuses on the effects of information systems on organizations and on the impacts of social network structures and peer influence on consumer behavior. His work has been published in top journal and peer-reviewed conferences such as Management Science, the Workshop of Information Systems and Economics, and the IEEE Conference on Social Computing. Rodrigo has lead and collaborated in multiple projects with established firms and startups in the online and telecommunications sectors. His engagements include the design and deployment of large-scale real world randomized experiments to assess the effectiveness of marketing campaigns and to optimize online user engagement.
Rodrigo holds a PhD in Technological Change and Entrepreneurship from Carnegie Mellon University, an MSc in Engineering and Public Policy from Carnegie Mellon University, and a BSc in Computer Science and Engineering from Instituto Superior Técnico, University of Lisbon. Before joining the academia Rodrigo worked as a software engineer and analyst in the transportation and government sectors.
M. Godinho de Matos, P.M. Ferreira & R. Belo (2018). Target the ego or target the group: Evidence from a randomized experiment in proactive churn management. Marketing Science, Accepted.
R. Belo, M. Godinho de Matos, P.M. Ferreira & F. Reis (2018). The Impact of Time-Shifting on TV Viewership and on Ad Consumption. Management Science, Accepted.