dr. (Rodrigo) R. Crisostomo Pereira Belo

Associate Professor RSM - Rotterdam School of Management Department of Technology and Operations Management
Location
Erasmus University Rotterdam
Room
T 09-20
Telephone
+31 10 408201
Email
rbelo@rsm.nl

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Profile

Rodrigo Belo is Associate Professor at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University.

Rodrigo's research focuses on the effects of information systems on organizations and  on the impacts of social network structures and peer influence on consumer behavior. His work has been published in top journal and peer-reviewed conferences such as Management Science, Marketing Science, the Workshop of Information Systems and Economics, and the IEEE Conference on Social Computing. Rodrigo has lead and collaborated in multiple projects with established firms and startups in the online and telecommunications sectors. His engagements include the design and deployment of…

Rodrigo Belo is Associate Professor at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University.

Rodrigo's research focuses on the effects of information systems on organizations and  on the impacts of social network structures and peer influence on consumer behavior. His work has been published in top journal and peer-reviewed conferences such as Management Science, Marketing Science, the Workshop of Information Systems and Economics, and the IEEE Conference on Social Computing. Rodrigo has lead and collaborated in multiple projects with established firms and startups in the online and telecommunications sectors. His engagements include the design and deployment of large-scale real world randomized experiments to assess the effectiveness of marketing campaigns and to optimize online user engagement.

Rodrigo holds a PhD in Technological Change and Entrepreneurship from Carnegie Mellon University, an MSc in Engineering and Public Policy from Carnegie Mellon University, and a BSc in Computer Science and Engineering from Instituto Superior Técnico, University of Lisbon. Before joining the academia Rodrigo worked as a software engineer and analyst in the transportation and government sectors. 

    • M. Godinho de Matos, P.M. Ferreira & R. Belo (2018). Target the ego or target the group: Evidence from a randomized experiment in proactive churn management. Marketing Science, Accepted. doi: 10.1287/mksc.2018.1099
    • R. Belo, M. Godinho de Matos, P.M. Ferreira & F. Reis (2018). The Impact of Time-Shifting on TV Viewership and on Ad Consumption. Management Science, Accepted.
    • R. Belo, P.M. Ferreira & R. Telang (2016). Spillovers from Wiring Schools with Broadband: the Critical Role of Children. Management Science, 62 (12), 3450-3471. doi: 10.1287/mnsc.2015.2324
    • R. Belo, P.M. Ferreira & R. Telang (2014). Broadband in School: Impact on Student Performance. Management Science, 60 (2), 265-282. doi: 10.1287/mnsc.2013.1770
      • M. Godinho de Matos, P.M. Ferreira & R. Belo (2018). Target the ego or target the group: Evidence from a randomized experiment in proactive churn management. Marketing Science, Accepted. doi: 10.1287/mksc.2018.1099
      • R. Belo, M. Godinho de Matos, P.M. Ferreira & F. Reis (2018). The Impact of Time-Shifting on TV Viewership and on Ad Consumption. Management Science, Accepted.
      • R. Belo, P.M. Ferreira & R. Telang (2016). Spillovers from Wiring Schools with Broadband: the Critical Role of Children. Management Science, 62 (12), 3450-3471. doi: 10.1287/mnsc.2015.2324
      • R. Belo, P.M. Ferreira & R. Telang (2014). Broadband in School: Impact on Student Performance. Management Science, 60 (2), 265-282. doi: 10.1287/mnsc.2013.1770
        • R. Belo, M. Godinho de Matos, P.M. Ferreira & F. Reis (2018). The Impact of Time-Shifting on TV Viewership and on Ad Consumption. Management Science, Accepted.
        • M. Godinho de Matos, P.M. Ferreira & R. Belo (2018). Target the ego or target the group: Evidence from a randomized experiment in proactive churn management. Marketing Science, Accepted. doi: 10.1287/mksc.2018.1099
        • R. Belo, P.M. Ferreira & R. Telang (2016). Spillovers from Wiring Schools with Broadband: the Critical Role of Children. Management Science, 62 (12), 3450-3471. doi: 10.1287/mnsc.2015.2324
        • R. Belo, P.M. Ferreira & R. Telang (2014). Broadband in School: Impact on Student Performance. Management Science, 60 (2), 265-282. doi: 10.1287/mnsc.2013.1770
  • Carnegie Mellon University - Heinz

    Start Date
    Aug/2015
    End Date
    Is current
    Place
    UNITED STATES
    Description
    Invited Researcher
    Specialty
    Business Information Management
  • Big Data Management and Analytics

    Title
    Big Data Management and Analytics
    Year
    2018
    Period
    MCC2
    Year level
    master (Business Information Management)

    Network Data Analytics

    Title
    Network Data Analytics
    Year
    2018
    Period
    MEL1
    Year level
    master (Business Information Management)
    • Atabak Mehrdar

      Doctoral Research in Business Analytics in Information Systems

  • Associate Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Technology and Operations Management
    Country
    Nederland
    Telephone
    +31 10 408201
  • Heinz College

    Role
    Invited Researcher

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam