Erasmus University Rotterdam

(Roel) RO Lutkenhaus

(external) researcher Erasmus School of History, Culture and Communication Department of Media and Communication
Location
Burg. Oudlaan 50, Rotterdam
Email
lutkenhaus@eshcc.eur.nl

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Profile

Roel Lutkenhaus (1985) is a PhD candidate at the Erasmus Research Center for Media, Communication and Culture and the Centre for Media & Health in Gouda.

As a PhD candidate, he researches the effects of interactive storytelling in Entertainment-Education (EE) strategies on a health related behavior. His PhD-project focuses on storytelling, media planning, and collaboration strategies, as well as on methods to study the target audiences’ behaviors and preferences (formative research) and measuring the reach and impact of EE interventions (process and summative research). Roel’s work is supervised by prof. dr. Martine Bouman and prof. dr. Jeroen Jansz.

Before joining the EUR, Roel worked as a content…

Roel Lutkenhaus (1985) is a PhD candidate at the Erasmus Research Center for Media, Communication and Culture and the Centre for Media & Health in Gouda.

As a PhD candidate, he researches the effects of interactive storytelling in Entertainment-Education (EE) strategies on a health related behavior. His PhD-project focuses on storytelling, media planning, and collaboration strategies, as well as on methods to study the target audiences’ behaviors and preferences (formative research) and measuring the reach and impact of EE interventions (process and summative research). Roel’s work is supervised by prof. dr. Martine Bouman and prof. dr. Jeroen Jansz.

Before joining the EUR, Roel worked as a content specialist in the fields of journalism, communication strategy, and technology. He has developed data driven methods to research customer demand and behavior using open sources and has tailored multi-channel communication strategies to the needs of multiple audiences – an approach he aims to further develop and apply for a healthier society in his PhD research.

Roel holds a Bachelor’s in Arts and Technology and graduated on implementing cross media formats in print media organizations (2007). He worked in online journalism for a few years before starting the master Communication Studies at the University of Twente (2011). His track focused on marketing communication and customer behavior in a digital world and the interplay between off- and online media.

 

        • R.O. Lutkenhaus, J. Jansz & M.P.A. Bouman (2019, februari 8). Tailoring in the digital era: Stimulating dialogues on health topics in collaboration with social media influencers. Nijmegen, Etmaal van de Communicatie.
        • R.O. Lutkenhaus, J. Jansz & M.P.A. Bouman (2018, februari 8). Vaccination. Narratives and Social Infrastructures behind Online Conversations about Vaccination. Ghent, Etmaal van de Communicatie 2018.
        • R.O. Lutkenhaus, J. Jansz & M.P.A. Bouman (2018, april 17). Vaccination: Narratives and Social Infrastructures behind Online Conversations about Vaccination. Nusa Dua, The 2018 International Social and Behavior Change Communication (SBCC) Summit TM featuring Entertainment Education.
        • R.O. Lutkenhaus, J. Jansz & M.P.A. Bouman (2018, mei 25). Analyzing Conversation Networks: A Procedure to Analyze Online Discussions on Controversial Issues. Prague, ICA's 68th Annual Conference 2018.
        • R.O. Lutkenhaus, J. Jansz & M.P.A. Bouman (2018, mei 26). Analyzing Conversation Networks on Vaccination: Identifying Communities, Narratives, and Social Influencers for Audience Engagement. Prague, ICA's 68thn Annual Conference 2018.
        • R.O. Lutkenhaus, J. Jansz & M.P.A. Bouman (2017, januari 20). The Entertainment-Education in the New Media Landscape. Rotterdam, RMeS Winter School.

        • R.O. Lutkenhaus (2018, mei 17). Donorwet: Gesprekken over orgaandonatie in de Nederlandse Twitter-sphere. Bussum, Opdracht Nierstichting.
        • R.O. Lutkenhaus (2018, juli 6). Voortgang MediaLab-onderzoek. Gouda, Stuurgroepvergadering.
        • R.O. Lutkenhaus (2018, oktober 31). Stimulating online conversations for a healthy pregnancy. Rotterdam, Erasmus MC - Mini Lectures.
        • R.O. Lutkenhaus (2018, mei 17). Conversation Networks: Understanding Audiences, Finding Influencers. Amersfoort, Introduction Diabetesfonds en Erfocentrum.
        • R.O. Lutkenhaus (2017, november 24). Conversatienetwerken Analyseren: Inzicht in Narratieven en Sociale Structuren achter Online Discussie over Vaccinatie. Amsterdam, Symposium 'Tailoring for Health ' by Amsterdam Center for Health Communication.
        • R.O. Lutkenhaus (2017, december 1). Conversatienetwerken analyseren. Inzicht in de sociale structuren die schuilgaan achter online discussies. Amsterdam, eHealth Meetup (SOA/AIDS Foundation Netherlands).

        • A.K. van Eldik, J. Kneer, R.O. Lutkenhaus & J. Jansz (2020). Influencers & the Super-Diverse City: Expressions of urban identity in local influencers’ YouTube content. Etmaal van de Communicatiewetenschap: Amsterdam, the Netherlands (2020, februari 6 - 2020, februari 7).

        • A.K. van Eldik, J. Kneer, R.O. Lutkenhaus & J. Jansz (2020). #010 #mijnstad: De rol van sociale media en influencers in het leven van jongeren in de stad. Werkconferentie: Kennis van Mediawijsheid: Hilversum (2020, januari 31).

        • R.O. Lutkenhaus, J. Jansz & M.P.A. Bouman (2018). Towards Spreadable Entertainment-Education: How Transmedia Storytelling and Social Influencers Contribute to Effective Health Interventions. ICA's 68th Annual Conference 2018: Prague, Czech Republic (2018, mei 27).

  • (external) researcher

    University
    Erasmus University Rotterdam
    School
    Erasmus School of History, Culture and Communication
    Department
    Department of Media and Communication
    Country
    The Netherlands

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam

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