prof.dr. (Vardit) V Landsman - Schwartz

prof.dr. (Vardit) V Landsman - Schwartz

Professor of Business Economics

Associate professor Erasmus School of Economics Business Economics
Location
Burg. Oudlaan 50, Rotterdam
Room
E2-09
Email
landsman@ese.eur.nl

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Profile

Vardit Landsman-Schwartz is a Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.

  • Vardan Avagyan, Vardit Landsman & Stefan Stremersch (2017) - Marketing Models for the Life Sciences Industry - In B. Wierenga & R. van der Lans, Handbook of Marketing Decision Models (pp. 385-430) - Springer
  • Vardit Landsman, I Verniers & Stefan Stremersch (2014) - The Successful Launch and Diffusion of New Therapies - In Innovation and Marketing in the Pharmaceutical Industry - Springer
  • Nuno Almeida Camacho, Vardit Landsman & Stefan Stremersch (2010) - The Connected Patient - In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets - Routledge Academic

Seminar Developing and Marketing New Pro

Level
master
Year
2021
Year Level
master
Course Code
FEM11177

Innovation and Marketing

Year
2021
Course Code
FEB53112

Innovation and Marketing

Level
minor
Year
2021
Year Level
minor
Course Code
FEB53112M

  • Elio Keko

    Essays on Innovation Generation in Incumbent Firms

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