Biography
Vardit Landsman-Schwartz is a Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.
Erasmus School of Economics
Visiting fellow | Business Economics
- landsman@ese.eur.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Vijay Hariharan, Vardit Landsman & Stefan Stremersch (2024) - The Detailing Response of Branded Drug Firms to Generic Entry - International Journal of Research in Marketing
- Vijay Ganesh Hariharan, Vardit Landsman & Stefan Stremersch (2023) - Branded response to generic entry: Detailing beyond the patent cliff - International Journal of Research in Marketing - doi: 10.1016/j.ijresmar.2023.12.004 - [link]
- Vardit Landsman - Schwartz (2020) - A Chasm to Cross: From Research to Practice and Back - [link]
- Vardit Landsman - Schwartz & Stefan Stremersch (2020) - The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? - Journal of Marketing, 84 (3) - doi: 10.1177/0022242919901277 - [link]
- Vardit Landsman - Schwartz & I Nitzan (2019) - Cross-decision social effects in product adoption and defection decisions - International Journal of Research in Marketing, 37 (2) - doi: 10.1016/j.ijresmar.2019.09.002 - [link]
- I Ater & Vardit Landsman - Schwartz (2018) - Testing Alternative Learning Theories: Evidence from Subscription Contracts - The Journal of Industrial Economics, LXVI (4), 763-815 - doi: 10.1111/joie.12185
- Vardan Avagyan, Vardit Landsman - Schwartz & Stefan Stremersch (2017) - Marketing Models for the Life Sciences Industry
- Vardit Landsman - Schwartz, I Verniers & Stefan Stremersch (2014) - The Successful Launch and Diffusion of New Therapies
- I Ater & Vardit Landsman - Schwartz (2013) - Do Customers Learn from Experience? Evidence from Retail Banking - Management Science, 59 (9), 2019-2035 - doi: 10.1287/mnsc.1120.1694 - [link]
- Stefan Stremersch, Vardit Landsman - Schwartz & S Venkataraman (2013) - The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space - Marketing Science, 32 (1), 89-110 - doi: 10.1287/mksc.1120.0757 - [link]
Seminar Developing and Marketing New Pro
- Level
- master
- Year Level
- master
