dr. (Vijay) V.G. Hariharan

Associate Professor Erasmus School of Economics Business Economics
Erasmus University Rotterdam
H 15-13
+31 10 4082542

Latest academic publication

V.G. Hariharan, K.K. Desai, D. Talukdar & J.J. Inman (2018). Shopper Marketing Moderators of the Brand Equity - Behavioral Loyalty Relationship. Journal of Business Research, 85, 91-104. doi: https://doi.org/10.1016/j.jbusres.2017.12.002

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Vijay Ganesh Hariharan is an Associate Professor of Marketing at Erasmus School of Economics, Erasmus University. His primary research interests lie in empirical modeling of issues related to new product introductions and retail brand management. He is also interested in modeling endogeneity and dynamics in various marketing phenomenon. He holds a Ph.D. in Marketing and M.A. in Economics from the State University of New York at Buffalo.


Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam