Biography
Vijay Ganesh Hariharan is an Associate Professor of Marketing at Erasmus School of Economics, Erasmus University. His primary research interests lie in empirical modeling of issues related to new product introductions and retail brand management. He is also interested in modeling endogeneity and dynamics in various marketing phenomenon. He holds a Ph.D. in Marketing and M.A. in Economics from the State University of New York at Buffalo.
Erasmus School of Economics
Visiting fellow | Business Economics
- hariharan@ese.eur.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Vijay Hariharan, Vardit Landsman & Stefan Stremersch (2024) - The Detailing Response of Branded Drug Firms to Generic Entry - International Journal of Research in Marketing
- Vijay Ganesh Hariharan, Vardit Landsman & Stefan Stremersch (2023) - Branded response to generic entry: Detailing beyond the patent cliff - International Journal of Research in Marketing - doi: 10.1016/j.ijresmar.2023.12.004 - [link]
- Yvonne van Everdingen, Vijay Hariharan & Stefan Stremersch (2019) - Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Effects - Journal of Marketing, 83 (3), 126-144 - doi: 10.1177/0022242919831996 - [link]
- Vijay Hariharan, KK Desai, D Talukdar & JJ Inman (2018) - Shopper Marketing Moderators of the Brand Equity - Behavioral Loyalty Relationship - Journal of Business Research, 85, 91-104 - doi: 10.1016/j.jbusres.2017.12.002 - [link]
- Vijay Hariharan, R Bezawada & D Talukdar (2015) - Aggregate Impact of Different Brand Development Strategies - Management Science, 61 (5), 1164-1182 - doi: 10.1287/mnsc.2014.1900
- Vijay Hariharan, D Talukdar & C Kwon (2015) - Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments - International Journal of Research in Marketing, 32 (3), 263-271 - doi: 10.1016/j.ijresmar.2015.01.002
- Vijay Hariharan, R Bezawada & D Talukdar (2012) - Trial, Repeat Purchase And Spillover Effects Of Cobranded Extensions - The Journal of Product and Brand Management, 21 (2), 76-88 - doi: 10.1108/10610421211215409 - [link]
- D Talukdar, Vijay Hariharan & C Boo (2011) - Empirical Regularity in Academic Research Productivity Patterns in Marketing - International Journal of Research in Marketing, 28 (3), 248-257 - doi: 10.1016/j.ijresmar.2011.03.003 - [link]
- Vijay Hariharan (2010) - Essays on the Impact of New Product Introductions on Market Dynamics - [link]
- KK Desai, Vijay Hariharan, JJ Inman & D Talukdar (2010) - A Field Examination of the Influence of Brand Equity on Behavioral Loyalty and Factors That Moderate This Relationship - [link]
