Professor Zhang promotes the relevance of academic research and argues for the necessity of cross-sector collaboration between business, education research, and social-economic circumstance. She advocates the value of social innovation as well as the effort to build a sustainable community. Her studies and opinions have been published and quoted by the global leading media and managerial journals such as Bloomberg, Financial Times, ChinaDaily, China Economics Net, Washington Post, China Policy Review (Formerly China Economic Report), Caixin, EuroBiz, NRC, China Radio International, RushHour(AM1300), EUreporter, People's Daily, EFMD GlobalFocus, Wirtschafts Woche, CKGSB Knowledge, Managerial Insight, SAGE Knowledge, Harvard Business Review, and Harvard Economics Review, etc. Professor Zhang applies phenomena-driven analytical teaching methodology by using her teaching cases from HBS, RSM, and IVEY and encouraging students' cross-disciplinary development. Her speeches are among with governments, NGOs, Corporates at educational, industrial, and political forums such as with Academic of Management Association, Management and Organization Review, EFMD- AACSB-Associated Deans Meetings, European Union Think-Tanks, Horasis Conferences, World Economic Forum, European Space Agency, NRC, CCTV, as well as TED Talk , etc.
On research, Professor Zhang supervises cross-disciplinary studies at graduate, executive, and Ph.D. level. Her research and derived social impact are at both macro and micro levels, from both an academic and practice angle, varying from social-economic transition and entrepreneurship development, Inequality-based society towards equality-based sharing value society and future of jobs, to corporate entrepreneurship, globalization-localization paradox, The Belt & Road Initiative, sharing value, FinTech (to TechFin), to entrepreneurship wellness, happiness, and business education.
Professor Zhang cherishes the Tradition of Chinese Philosophy and Yoga Sutra. She is also the co-founder of ZPA Mindbody institution in Boston, dedicating to Yoga and Tai Chi, studying and offering Mind-Body Wellbeing practice and knowledge.
Y. Zhang (2017). Review of New Venture Creation A Framework for entrepreneurial start-ups 2nd edition [Bespreking van het boek New Venture Creation A Framework for entrepreneurial start-ups 2nd edition]. .
Y. Zhang (2018). Ant Financial (A). In Harvard Business School Teaching Case (case no.: N1-617-060), with Zhu Feng, Krishna G. pileup, Anthony K. Woo. Nancy Hua Dai.. Boston, USA: Harvard Business School
Y. Zhang, Y. Tang & S. Rui (2017). "To Be Special, To Be Responsible: How Product Specificity Affects Corporate Social Responsibility". In Academy of Management Proceedings 2017 Vol. 2017. Academy of Management Proceedings doi: 10.5465/AMBPP.2014.13296abstract
Y. Zhang (2009). Partnering, Absorptive Capacity, and Technological Catching up of China. In The 2nd Asian Management and Entrepreneurship Workshop at European Institute for Advanced Studies in Management (EIASM)
Y. Zhang (2016, juli 1). China Business. Vancouver, Canada, SAGE Knowledge, Video Experts.
Y. Zhang (2016, oktober 5). Entrepreneurship Education and Entrepreneurship in Education. Beijing, Management and Organization Review- Second Frontier Research Conference.
Y. Zhang (2016, april 13). To survive and thrive: Who are we: social-value oriented business school development. Edinburg, UK, EFMD Conference on External Relationship, Marketing, and Alumni.
Y. Zhang (2016, juni 20). How do Cultural layers interact with current critical managerial topics: Sustainability management and Organizational change? A managerial, academic, and consulting perspective. Hangzhou, China, 2016 IACMR Conference-PDW 22A.
Y. Zhang (2016, maart 30). China and Entreprenuership. Department of Economics, Harvard University, Cambridge, USA, China Economy Seminar.
Y. Zhang (2012, april 2). Chinese Firms' Catching-Up Via Corporate Entrepreneurship Strategy of Network. Rotterdam, ERIM Research Seminar.
Y. Zhang (2012, maart 7). Chinese Entrepreneurship. Rotterdam, BIAS 2012 China & Innovation seminar at Rotterdam School of Management.
Y. Zhang (2012, december 8). Catching-up and Chinese Multinationals. Brighton, UK, Keynote speaker at 38th European International Business Academy (EIBA) Annual Conference----COST Action panel of Emerging Market Multinationals in Advanced Countries.
Y. Zhang, R. Shen & Y. Tang (2014). To be special, to be responsible: how product specificity affect social responsibility. Academy of Management Annual Conference 2014: Philadelphia (2014, augustus 1 - 2014, augustus 5).
Y. Zhang, R. Shen & Y. Tang (2014). Speciality Product and CSR. Strategic Management Society Annual Conference 2014: Madrid, Spain (2014, september 20 - 2014, september 23).
Y. Zhang & A. Van Stel (2014). Economic Antecedents of Regional Entrepreneurship Development in China. Academy of Management 2014: Philadelphia, USA (2014, augustus 1 - 2014, augustus 5).
Y. Zhang (Dialogue) (2017, mrt 28). The Netherlands, A land You don't Know. [radio-uitzending]. In Rush Hour. LA ,USA: AM1300. http://www.am1300.com/category/節目_介紹/節目重溫/尖峰時刻/?from=timeline&isappinstalled=0
Y. Zhang (Commentary) (2017, mrt 14). Dutch Election-- Guiding EU Politics. [radio-uitzending]. In China Radio International. Worldwide: www.cri.cn. http://news.cri.cn/2017-03-14/564f59cd-a47a-6408-ea2f-a342e3de4c38.html?from=timeline&isappinstalled=0
Y. Zhang (Panelist) (2016, nov 15). China Through Western Eyes (by Eureporter). [internet radio-uitzending]. In Do we tend to look at China through western eyes too much?. Brussels: EUReporter. https://www.eureporter.co/world/2016/11/17/do-we-tend-to-look-at-china-through-western-eyes-too-much/
Y. Zhang (commentator－评论员) (2015, mrt 22). 非你莫属 (Only You). [televisie-uitzending]. In 天津卫视－非你莫属. 天津卫视－Tianjin TV. http://www.tv8seo.com/3644.html
Y. Zhang (spokenperson) (2015, jun 02). Doing Business in China. [internet radio-uitzending]. In EMFD Global Focus. Brussels. http://globalfocusmagazine.com/doing-business-in-china/
S. Van der Velde & Y. Zhang (Alliance of Chinese and European Business School) (2013, dec 05). 2nd ACE Event. [internet radio-uitzending]. In Xiamen University. Chengdu, Xiamen, China. http://sm2.xmu.edu.cn/Article_Show.asp?ArticleID=5875
S. Van der Velde & Y. Zhang (THE ALLIANCE OF CHINESE AND EUROPEAN BUSINESS SCHOOLS (ACE)) (2013, mei 30). Founding ceremony of Strategic Alliance of Chinese and European schools. [internet radio-uitzending]. In ESSCA,France. Angers, France. http://www.essca.fr/en/news/essca-school-of-management-launched-the-first-congress-of-the-alliance-of-chinese-and-european-business-schools-ace-under-the-patronage-of-efmd/