Zike Cao is an Assistant Professor in Business Information Management (BIM) at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University. He joined RSM on August 2016.
Zike holds a Ph.D. in Information Systems from Hong Kong University of Science and Technology (2016) and a BSc in Information Systems and Information Management from Zhejiang University, China (2011).
Zike's current research areas include:
Online Privacy and Social Media
Online Marketing and E-Commerce
Online User Generated Content
His work has been published in well-reputed peer-reviewed journals, such as Information Systems Research and Decision Support Systems. He has also presented his work in leading Information Systems conferences, such as the Workshop on Information Systems and Economics (WISE) and the Conference on Information Systems and Technology (CIST).
Q.Z. Wang, S. Yang, M. Liu, Z. Cao & Q.G. Ma (2014). An Eye-Tracking Study of Website Complexity from Cognitive Load Perspective. Decision Support Systems, 62 (June), 1-10. doi: https://doi.org/10.1016/j.dss.2014.02.007
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management