Executive Master Class
This two day programme gives you a deeper understanding of the strategic implications of branding for organisations and a set of practical tools for effective brand management.
You will gain:
- A deeper understanding of the power of brands for customers and organisations;
- The practical skills to (better) position products or services;
- The tools to better understand customers and competitors;
- The ability to develop strategies for managing brands over time and for organic growth;
- The skills to leverage your organisation’s brand portfolio for growth.
This programme is intended for people with an interest in consulting, entrepreneurship, and general management. This may include managers with direct responsibilities in marketing and branding - both in B2C and B2B.