Stefan Stremersch, Professor of Marketing at Erasmus School of Economics, is one of the finalists of the MOA Awards for Insights Scientist of the Year. The topic of this year is: 'Brilliant New Products: Consumer Match or Mismatch.'
The jury made a selection based on the following criteria in relation to the work of the nominee: the innovativeness of the work, the practical relevance, comprehensiveness, and competent methodology.
As the official announcement states: 'Stefan Stremersch his academic research focuses on developing, launching and diffusing new products and services and has been published in several internationally leading marketing journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. Stefan has won many grants and awards, among which the prestigious EMAC Distinguished Marketing Scholar Award.'
We congratulate Stefan with his nomination!
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About MOA, Expertise Center for Marketing Insights, Research, and Analytics (in Dutch).